Digital Marketing Specialist

Premise Health

Brentwood, TN

Full Time

Mid Level

64k-80k

16 days ago

Job Description

About the Role

Premise Health serves large organizations and their people with exceptional healthcare. The Digital Marketing Specialist role involves transforming marketing data into actionable insights, managing analytics, reporting, and marketing technology integrations, and supporting privacy and compliance tracking across digital properties. This full-time, hybrid position is located in Brentwood, TN, and aims to demonstrate ROI, optimize performance, and support enterprise-wide digital governance within the organization.

Key Responsibilities

Develop and maintain dashboards and reports on campaign performance, website analytics, and marketing ROI for internal and cross-functional stakeholders.
Manage marketing technology integrations (HubSpot, Salesforce, Google Analytics, ZoomInfo Marketing OS), ensuring data accuracy and compliance.
Support privacy and compliance tracking for all digital marketing activities, partnering with IT and legal as needed.
Analyze campaign, website, and lead data to identify trends, opportunities, and areas for improvement.
Provide analytics support for member/consumer marketing, talent acquisition, and sub-brand digital properties, ensuring unified reporting and measurement.
Conduct competitive and industry research to inform digital marketing strategy and maintain subject matter expertise in B2B digital trends.
Assist in lead management, scoring, and qualification processes.

Requirements

Bachelor's degree in marketing, business, data analytics, or related field preferred.
3-5+ years of digital marketing analytics experience.
Experience with marketing automation and CRM platforms (HubSpot, Salesforce).
Proficiency with analytics, reporting, and visualization tools (Google Data Studio, Tableau, Power BI).
Strong analytical, communication, and collaboration skills.

Nice to Have

Experience with marketing automation and CRM platforms (HubSpot, Salesforce).
Proficiency with analytics, reporting, and visualization tools (Google Data Studio, Tableau, Power BI).

Qualifications

Bachelor's degree in marketing, business, data analytics, or related field (preferred).
3-5+ years of experience in digital marketing analytics.

Benefits & Perks

Medical, dental, vision, life and disability insurance.
401(k) program with company match.
Paid holidays and vacation time.
Company-sponsored wellness program.
Employee Assistance Program (EAP).
Access to virtual primary care and behavioral health at no cost for team members and dependents.

Working at Premise Health

Work-life balance is at the foundation of how decisions are made and where Premise is headed. The company values inclusion, does not discriminate based on protected characteristics, and aims to support the well-being of its team members both professionally and personally.

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