DIGITAL MARKETING SPECIALIST

About the Role

Key Responsibilities

• Develop and maintain Guardian's cross-channel digital marketing strategy using digital performance data and market trends, aligning with marketing department and business objectives.
• Work with digital vendors to create, manage, and report on the deployment of cross-channel digital marketing content and campaigns.
• Track, analyze, and optimize email, display ads, paid search, and paid social marketing campaigns.
• Maintain the GCU Google business pages, including content creation, posting, and reporting.
• Evaluate campaign performance regularly and adapt strategies based on trends.
• Respond to member direct messages and comments promptly, coordinating with team members to resolve issues.
• Manage the development, execution, and reporting of campaigns related to online/mobile banking and digital onboarding.
• Assist in optimizing marketing efforts related to Mantl and Clutch.
• Oversee regular updates to digital billboards across markets.
• Collaborate with the marketing team to develop concepts, ensure objectives are met, and deadlines are maintained.
• Ensure all visuals align with GCU Brand Standards and review/approve print campaign creative in FlexVue.

Requirements

• Two to five years of hands-on digital marketing experience.
• Proficiency in platforms such as Airship, Digital Onboarding, Constant Contact, Google Ads, Meta Business Suite, etc.
• Experience overseeing campaigns produced by external vendors.
• Experience working at a financial institution is preferred.
• Bachelor's degree in communications, marketing, or a related field from an accredited institution.
• Strong communication and interpersonal skills.
• Strong creative, analytical, problem-solving, and project management skills.

Nice to Have

• Experience working at a financial institution.

Qualifications

• Bachelor's degree in communications, marketing or a related field from an accredited institution.