Digital Marketing Specialist

About the Role

Key Responsibilities

• Plan, implement, and manage Google Ads (Search, Display, YouTube) campaigns targeting dental professionals, clinics, and suppliers.
• Optimize campaigns to improve key metrics such as CTR, conversion rates, and overall ROI.
• Lead and optimize paid social campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube, with a focus on driving leads and brand awareness within the dental space.
• Manage and optimize traditional advertising campaigns, including print media, trade show promotions, and direct mail campaigns, ensuring they complement digital efforts and target dental professionals effectively.
• Utilize tools such as Google Analytics, Google Tag Manager, and AdWords to analyze campaign performance and provide actionable insights and detailed reports to stakeholders.
• Collaborate with the SEO team to ensure the integration of paid search and organic strategies for maximum visibility and performance in search results.
• Implement lead generation campaigns that cater to dental product sales, including creating compelling calls to action (CTAs) and nurturing workflows via email marketing and retargeting.
• Develop, manage, and optimize advertising budgets across all digital and traditional channels, ensuring cost-effectiveness and alignment with overall marketing goals.
• Work closely with the creative team to produce effective ads, landing pages, and assets tailored to the dental product industry and its specific audience needs.
• Continuously monitor market trends and competitor activity within the dental product industry and recommend strategies to stay ahead.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 5-7 years of digital marketing experience, preferably with a focus on the dental or healthcare industry.
• Proven track record of managing successful Google Ads campaigns (Search, Display, Shopping, and Video ads) with clear examples of ROI improvement and lead generation.
• Hands-on experience with paid social media ads on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Experience with traditional advertising channels, including print, direct mail, and trade shows within a B2B or product-focused market.
• Solid understanding of Google Analytics, Google Tag Manager, and other reporting tools for data-driven decision-making.
• Strong understanding of SEO best practices and SEM strategies and how they integrate with paid campaigns.
• Ability to collaborate with cross-functional teams, including creative, product, and sales, to drive marketing objectives.
• Attention to detail with a focus on measuring performance and iterating campaigns for constant improvement.

Nice to Have

• Certifications in Google Ads, Google Analytics, or HubSpot.
• Experience in B2B marketing within the dental products or healthcare industry.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) for lead nurturing and CRM integration.
• Knowledge of email marketing tools like MailChimp, ActiveCampaign, or similar platforms.
• Creative problem-solving skills and adaptability to the digital landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 5-7 years of digital marketing experience, preferably with a focus on the dental or healthcare industry.

Benefits & Perks

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health, dental, and vision.
• Flexible work environment (remote work options available).
• Professional growth opportunities and career advancement.
• A collaborative and innovative team environment where your ideas and contributions are valued.