Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage daily operations of ecommerce platforms (e.g., Shopify, Amazon, Faire, TikTok Shop etc.)
• Monitor and optimize product listings, pricing, and inventory
• Identify and evaluate new marketing and sales channels and opportunities to increase website traffic and sales
• Implement and track ecommerce sales funnels and customer journey flows
• Analyze and report on KPIs such as conversion rates, AOV, and cart abandonment
• Create and implement sales growth strategies such as promotions and online marketing campaigns
• Generate reporting for upper management on an ongoing basis to evaluate these strategies
• Ensure all physical inventory is organized and stored correctly
• Ensure all sold products are pulled, packaged, and shipped in a timely manner
• Create and implement strategies that transform social media channels into highly profitable platforms
• Create engaging, brand-aligned visual and written content; monitor performance analytics and adjust strategy accordingly
• Plan and run social ad campaigns across global platforms (Meta Ads, TikTok, Pinterest, WeChat, etc.)
• Utilize 3rd party content creators (Upwork, Freelancer, etc.)
• Lead marketing intern on project work
• Contribute to overall digital marketing strategy including email, SEO, and paid media
• Stay current on ecommerce and social media trends, tools, and best practices
• Collaborate with product development and customer service functions to align messaging and user experience

Requirements

• 3+ years' experience in ecommerce management and/or digital marketing of CPG or FMCG
• Proficiency with ecommerce platforms (Shopify strongly preferred) and social media tools (Hootsuite, Canva, Adobe, AI, etc.)
• Demonstrated ability to create and manage social ad campaigns
• Strong content development and writing skills
• Experience with Google Analytics, Meta Ads Manager, and Salesforce or similar tools
• Data-driven mindset with excellent analytical and reporting skills
• Highly organized, proactive, and collaborative

Nice to Have

• Experience in beauty, wellness, or personal care product industries

Qualifications

• Experience in ecommerce management and digital marketing of CPG or FMCG
• Proficiency with ecommerce platforms and social media tools
• Content creation and management skills
• Experience with analytics and advertising platforms

Benefits & Perks

• Up to 100% of medical insurance premiums paid by the employer
• Competitive compensation plan
• Paid time off
• On-the-job training
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) and 401(k) matching
• Employee assistance program
• Flexible schedule