Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, and PPC, to drive brand awareness and lead generation.
• Collaborate with the sales team to understand target markets and create marketing campaigns that align with sales goals and objectives.
• Conduct market research to identify potential leads and assess customer needs to tailor marketing efforts effectively.
• Manage and optimize digital advertising campaigns, monitoring performance metrics and making data-driven adjustments to maximize ROI.
• Create engaging content for marketing collateral, including email campaigns, social media posts, and landing pages, to nurture leads throughout the sales funnel.
• Assist in qualifying leads generated from digital marketing efforts, helping the sales team prioritize follow-up activities.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Requirements

• 2+ years of experience in digital marketing, with a focus on lead generation and sales support.
• Proven track record in sales or a sales-related role is highly desirable.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, CRM software, email marketing tools).
• Strong understanding of SEO, PPC, content marketing, and social media strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong analytical skills with a data-driven approach to decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Benefits & Perks

• Health insurance
• 401(k)
• Work from home
• Flexible schedule
• Opportunities for professional development and career growth
• A vibrant and inclusive work culture that values creativity and collaboration