Digital Marketing Specialist

ZEISS Group

Wixom, MI

Full Time

Mid Level

12 days ago

Job Description

About the Role

At ZEISS, a pioneer of science with over 177 years of experience, we handle ever-changing environments in a fast-paced world by leveraging cutting-edge technologies and continuous advancements. We believe that innovation and technology are key to a sustainable future and solutions for global change. With a diverse portfolio across segments like Industrial Quality & Research, Medical Technology, Consumer Markets, and Semiconductor Manufacturing Technology, ZEISS is a global company with over 42,000 employees worldwide, including over 4,000 in the US and Canada. Join our team and make a difference.

Key Responsibilities

Collaborate on digital marketing strategy and execution
Optimize website content in Adobe Experience Manager (AEM) to drive engagement and leads
Run and refine SEO strategies to improve visibility
Design digital ads and support multichannel campaigns (web, email, social)
Write blog content optimized for SEO and generative AI
Plan, coordinate, and execute webinars
Analyze campaign data and make performance-driven recommendations
Assist with various marketing projects, including print/digital collateral
Ensure brand consistency across all digital content

Requirements

3+ years of experience in digital marketing, with a focus on SEO, content development, and campaign execution
Proficiency in social media advertising platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools
Experience writing and optimizing content for SEO and generative AI-driven search visibility
Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools
Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent
Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design
Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms
Excellent communication and cross-functional collaboration skills
A positive, proactive mindset, sharp attention to detail, and ability to thrive in a fast-paced, deadline-driven environment
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)

Nice to Have

Bachelor's degree in Marketing, Communications, or a related field
Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing

Benefits & Perks

Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay

Working at ZEISS Group

ZEISS provides equal employment opportunity without unlawful regard to race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy, genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by law.

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