Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage and optimize SEO strategies to improve organic search rankings and website visibility.
• Oversee SEM campaigns, including paid search (PPC) and display advertising, ensuring effective budget allocation and ROI.
• Set up, manage, and optimize LinkedIn Ads and other paid media campaigns.
• Maintain and update WordPress website, ensuring best practices in UX, content optimization, and performance.
• Regularly update website content to keep information current and engaging.
• Conduct keyword research, competitive analysis, and ongoing performance tracking.
• Develop compelling and targeted ad copy, landing pages, and marketing content.
• Monitor campaign performance, analyze key metrics, and generate reports with actionable insights.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience in digital marketing, SEO, SEM, and paid advertising.
• Proficiency in WordPress, including content management, plugins, and basic customization.
• Hands-on experience with Google Ads, LinkedIn Ads, and other PPC platforms.
• Strong knowledge of Google Analytics, Google Search Console, and other SEO tools.
• Experience with A/B testing, conversion optimization, and landing page creation.
• Excellent analytical skills and ability to interpret marketing data.
• Strong communication, organizational, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice to Have

• Certifications in Google Ads, LinkedIn Marketing, or SEO are a plus.
• Experience with email marketing, social media, or content marketing.
• Familiarity with CRM and marketing automation tools.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Robust health and welfare benefits including Life, Health, Dental, Vision.
• 401(K) plan including company match.
• Paid Time Off annually and Paid Holidays.
• Career advancement opportunities and tuition assistance.