Digital Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement strategic digital marketing campaigns across multiple channels including SEO, SEM, email, social media, and display advertising to support lead generation and brand visibility.
• Analyze and optimize campaign performance using tools like Google Analytics, Google Ads, and social media insights to ensure critical metrics and return on investment goals are achieved.
• Handle and update website content to align with marketing objectives, ensuring user experience is optimized for engagement and conversions.
• Work directly with content stakeholders to review and support engaging and digital content, including graphics, blog posts, videos, and infographics, tailored to target audiences and aligned with the company's brand guidelines.
• Collaborate closely with internal teams, including sales, product management, and communications, to ensure campaign alignment with business objectives.
• Own the implementation of marketing automation tools and workflows to support personalized customer journeys and nurture marketing-qualified leads.
• Supervise digital trends and competitor activity to identify new opportunities for innovation, engagement, and performance improvement.
• Report regularly on digital marketing performance, generating insights and recommendations for strategic adjustments.
• Coordinate with external agencies and vendors for campaign execution, paid media, SEO/SEM, and other specialized marketing functions.
• Ensure compliance with data privacy regulations and company policies in all digital marketing activities.
• Work collaboratively with internal partners.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
• 4-6 years of proven experience in digital marketing.
• Expertise in advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficiency with analytics and reporting tools like Google Analytics (GA4), Data Studio, and Power BI.
• Experience with social media management tools such as Sprout Social and Hootsuite.
• Familiarity with email marketing and automation tools including Marketo and Salesforce Marketing Cloud.
• Knowledge of SEO & SEM tools like Google Search Console, SEMrush, and Ahrefs.
• Experience with content management systems such as WordPress and Adobe Experience Manager.
• Basic solid understanding of design and creative tools like Canva and Adobe Creative Suite.
• Strong analytical skills and the ability to interpret data to drive insights and recommendations.
• Excellent communication and teamwork skills to work effectively with cross-functional teams.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, or a related field.

Benefits & Perks

• Full-time position with a base annual salary ranging from $88,000 to $120,840, depending on factors such as location, qualifications, and experience.
• Comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, employee assistance program, paid time off (PTO), and more.