Digital Marketing Specialist

About the Role

Key Responsibilities

• Learning Exponent's complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
• Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
• Managing lead nurture campaigns
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Owning campaigns in LinkedIn and other digital channels
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes to digital marketing trends and emerging technologies to drive innovation
• Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
• Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
• Managing paid LinkedIn campaigns and Google Ads
• Partnering with IT to integrate marketing technology tools and the company's CRM
• Optimizing Exponent's brand in LLMs and increasing search in LLMs
• Coordinating with marketing tech account representatives and administering systems
• Improving website search functionality using tools such as MeiliSearch or other semantic-based search
• Implementing and optimizing SEO strategies to improve visibility and ranking on Google
• Implementing and optimizing search strategies for website and social channels and staying current with marketing trends

Requirements

• Bachelor's degree in marketing, business, communication, journalism, English or related field
• Ability to write compelling content and use LLMs to optimize this content
• Strong data analysis and data presentation skills
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Proficiency and experience with building Power BI dashboards
• Ability to plan, carry out and support projects with minimal supervision
• Proficiency in MS Office and PowerPoint
• Excellent reporting and Excel skills
• Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and schedule social media
• Understanding of HubSpot properties for reporting purposes
• Ability to create UTM codes for reporting purposes
• Experience with paid campaigns in LinkedIn and Google
• Expertise in G4, Google Tag Manager, and Looker Studio
• Proficiency in Drupal or WordPress
• Proficiency in SEMrush
• Experience using multiple LLMs to increase productivity and optimize strategy
• Understanding of how LLMs work and ingest content
• Experience with semantic based search
• Knowledge of html is a plus

Nice to Have

• Experience with paid campaigns in LinkedIn and Google
• Knowledge of html

Benefits & Perks

• Access benefits information on our Life @ Exponent page: https://www.exponent.com/careers/life-exponent
• Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
• Support for health and well-being programs and resources
• Competitive benefits, compensation, and recognition programs