Digital Marketing Specialist

Robert Half

Fall River, MA

Full Time

Senior

17 days ago

Job Description

About the Role

We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you.

Key Responsibilities

Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central.
Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights.
Create compelling reports and presentations to share data-driven findings with clients and internal teams.
Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements.
Mentor and guide team members to encourage growth and enhance paid media expertise.
Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies.
Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance.
Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge.
Serve as a subject matter expert, providing strategic guidance to clients and internal teams.

Requirements

Experience in developing and executing digital marketing campaigns across multiple platforms.
Proficiency in analyzing performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI.
Ability to create reports and presentations based on data-driven insights.
Knowledge of AI marketing tools such as LXRInsights is preferred.
Strong understanding of digital marketing strategies and industry trends.
Excellent communication and team leadership skills.

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