Digital Marketing Specialist

About the Role

Key Responsibilities

• Plans, launches, and manages digital marketing campaigns across email, social, paid media, and web platforms to support brand initiatives and product promotions nationwide.
• Develops and maintains relationships with Hunter's distribution channel's corporate marketing teams to increase collaboration and support of corporate marketing activities and the overall promotion of Hunter products within branch locations.
• Utilizes Salesforce to segment audiences, build campaign workflows, track engagement metrics, and manage lead generation pipelines in coordination with sales teams.
• Supports regional campaigns through targeted email marketing initiatives.
• Executes targeted ad campaigns through Meta Business Suite and Google Display Network to drive awareness, engagement, and conversions for strategic initiatives.
• Assists Marketing Manager with promoting customer loyalty programs, national campaigns, and communicating events and updates pertaining to the programs within the organization.
• Curates and distributes up-to-date digital assets, training materials, and marketing content through Showpad to ensure sales teams have the right tools at the right time.
• Works closely with the in-house Marketing Services team to request, brief, and review, suggest, and create content assets (graphics, videos, landing pages, etc.) for digital campaigns within the respective regions.
• Supports new and existing brick-and-mortar locations by developing and implementing digital marketing collateral, and campaigns.
• Coordinates with distributors and local sales teams to ensure effective local marketing campaigns and provides training support to ensure consistent brand messaging and successful market presence.
• Designs and deploys email marketing campaigns using CRM data to create personalized and segmented messaging that aligns with customer interests and behaviors.
• Monitors KPIs such as CTR, CPL, ROAS, and engagement rates to assess campaign effectiveness and provide actionable insights to marketing and sales stakeholders.
• Partners with product and regional marketing teams to promote new products, programs, and seasonal initiatives via coordinated national digital campaigns.
• Acts as a bridge between national marketing, regional teams, and sales to ensure digital tools, campaigns, and resources are accessible, relevant, and effectively utilized across all levels of the organization.

Requirements

• Bachelor's degree or equivalent education/experience in business or marketing.
• Minimum 5 years of experience in marketing.
• Knowledge of marketing, forecasting, budgeting, and ROI analysis.
• Technical irrigation knowledge as well as knowledge pertaining to professional distribution systems.
• Proficiency with Microsoft Suite including Word, PowerPoint, Excel, Project, and SharePoint applications.
• Knowledge in marketing practices and technologies including Adobe Photoshop, InDesign, Illustrator, Drop Box, Survey Monkey, Business Objects Explorer, Showpad and Salesforce.
• Knowledge in corporate communications practices and technologies including Facebook, Twitter, LinkedIn, as well as html.
• Strong interpersonal skills: team-oriented leadership, awareness, and flexibility.
• Problem solving skills: problem analysis, organizational planning, project management, decisiveness and judgment.
• Excellent English verbal and written communication.
• Personal qualities: work standards, initiative, and personal impact.

Nice to Have

• Experience with digital advertising platforms such as Meta Business Suite and Google Display Network.
• Experience supporting both digital and traditional marketing campaigns.
• Familiarity with digital asset management tools like Showpad.

Qualifications

• Bachelor's degree or equivalent in business or marketing.

Benefits & Perks

• Amazing corporate culture - we walk the walk when it comes to our values!
• Beautiful 20 acre park like campus with creek and walking trails
• On site wellness center with personal training, fitness classes and massage
• FUN company events!
• Company Donation Matching and Volunteer Rewards
• Career Development opportunities and profit sharing bonus