Digital Marketing Specialist -GoFi

Drivetime

Tempe, AZ

Full Time

Mid Level

4 days ago

Job Description

About the Role

Bridgecrest, one of the country's leading financial servicing providers, services roughly $15 billion in finance receivables for DriveTime and other third parties. They service auto loans across a wide credit spectrum with the goal of creating a strong path to vehicle ownership for customers. Recently, Bridgecrest launched its newest affiliate GoFi, established in 2022 and headquartered in Dallas, Texas. GoFi aims to deliver a comprehensive, fully integrated auto finance product with state-of-the-art technology to ensure seamless integration and an excellent customer experience.

Key Responsibilities

Developing and implementing email marketing strategies, crafting compelling content, designing user-friendly email templates, and analyzing campaign performance to optimize results
Build upon GoFi's brand presence by partnering with other internal departments
Design creative assets across a range of touchpoints for GoFi's dealer communications (email, print, digital) as well as website pages and landing experiences
Ensure dealer marketing campaigns are effectively managed and measured
Monitor and manage GoFi's net promoter score to ensure a world-class dealer experience
Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

Requirements

Excellent verbal and written communication skills
Passionate and goal-oriented mindset
Entrepreneurial spirit with a proactive approach to change and innovation
Strategic thinker with future-oriented and open-minded outlook
Ability to operate autonomously and be self-motivated
Thrives in a fast-paced, agile environment
College degree preferred
1-3 years of previous marketing experience required
Experience with UX design tools such as Figma preferred
Previous experience partnering with internal departments
Proficient in Microsoft Office and able to quickly learn new applications

Nice to Have

Email platform campaign management experience
Indirect auto experience

Qualifications

College degree (preferred)
1-3 years of marketing experience
Experience with UX design tools like Figma (preferred)
Proficiency with Microsoft Office and quick learner of new applications

Benefits & Perks

Hybrid work approach with a minimum of three days on-site per week
Medical, dental, and vision insurance coverage
401(k) plan, company-paid life insurance, short and long-term disability coverage
Opportunities for professional growth and promotions
Tuition reimbursement
Wellness program with coaching, incentives, and discounts
Competitive pay
In-house gym facilities
Paid time off including wellness days, holidays, and personal time
Casual dress code (smart-casual)
Recognition and celebration events

Working at Drivetime

DriveTime Family of Brands is a Great Place to Work Certified organization, with 90% of employees feeling at home. The company has received awards such as Best Company for Diversity, Best Company Culture, and Best Company Leadership. They emphasize a professional, fun, and high-energy environment that values growth, recognition, and employee well-being.

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