Digital Marketing Specialist (Hybrid)

About the Role

Key Responsibilities

• Partner with various marketing teams across Legrand North America's business units, managing digital needs of multiple projects and campaigns.
• Manage and update Legrand web properties and channels to ensure a best-in-class user experience.
• Align digital strategies with business goals by collaborating with cross-functional teams.
• Identify areas for optimization across digital platforms and recommend strategies that add value.
• Analyze user behavior and performance data to enhance website user experience and drive engagement and conversions.
• Brainstorm and develop new digital growth opportunities.
• Collaborate with marketing teams and creative agencies to develop and execute digital product launches, email, and web marketing campaigns in line with brand standards.
• Become a subject matter expert in the use of the Master Data Management (MDM) tool to ensure accurate product information and support troubleshooting and testing efforts.
• Manage reporting tools, analyze data, and develop insights.
• Encourage a test-and-learn environment through experimentation and rapid iteration.
• Implement and optimize personalized, targeted marketing campaigns via email and automation platforms.
• Evaluate end-to-end customer experience across channels and touchpoints using strong analytical skills.
• Measure and optimize campaign performance to deliver relevant content at appropriate times during the buying cycle.
• Explain digital outcomes to non-digital stakeholders as a digital subject matter expert.
• Support strategic initiatives and adapt to evolving business needs.
• Act as a team player with leadership qualities, serving as a strategy lead and digital SME on various projects.
• Conduct user tests, surveys, and interviews to gather feedback and develop recommendations for improvement.
• Travel less than 10%.
• Work out of the West Hartford office two days per week (Tuesday and Wednesday) and remotely three days (Monday, Thursday, Friday).

Requirements

• Bachelor's degree in Marketing, Business, Communications, or Technology.
• 2-5 years of experience in digital marketing, technology, or related functions.
• Experience working within content management systems such as SAP Hybris, Drupal, WordPress, Wix, or Sitecore.
• Experience with Salesforce CRM and Email Marketing Automation Tools like Pardot/Account Engagement, Mailchimp, Constant Contact, or Hubspot.
• Proficiency in Google Analytics/GA4 and website conversion metrics (CPM, CTR, CPC, CPL), with ability to analyze data and present insights.
• Strong analytical skills to assess digital initiatives and communicate effectiveness.
• Self-starter with ability to thrive in a fast-paced environment.
• Ability to take initiative, contribute ideas, and drive strategic discussions.
• Highly organized with keen attention to detail.
• Effective cross-functional partnership and collaboration skills.
• Understanding of agile marketing principles, project management frameworks, and sprint methodologies.
• Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint).
• Excellent communication and presentation skills.

Nice to Have

• Experience with digital writing such as email copy, subject lines, or web content.
• Hands-on experience with digital media disciplines/tools like website management, social media marketing, SEO, user-generated content, and email marketing.
• Proficiency in Salesforce and Pardot/Account Engagement for campaign tracking, lead management, and reporting.
• Experience managing website visibility and data fields within an MDM tool for accurate digital product content.
• Passion for digital media and being an early adopter of digital trends.
• Empathy for customer experience and continuous improvement efforts.
• Excellent time and project management skills with ability to prioritize effectively.
• Certification or experience with Agile marketing frameworks (Scrum, Kanban).
• Proficiency in business intelligence tools like Power BI for data visualization and reporting.
• Ability to create insightful reports and visualizations tailored to different audiences.