Digital Marketing Specialist Job Details | KWS SAAT SE

KWS Group

Belgrade, MT

Full Time

Entry Level

28 days ago

Job Description

About the Role

KWS is one of the world's leading plant breeding companies with nearly 5,000 employees in more than 70 countries. The company focuses on plant breeding and the production and sale of seed for various crops, using advanced breeding methods to improve yield and resistance. The role of Digital Marketing Specialist is based in Belgrade, Serbia, and involves promoting KWS products and services through digital channels to increase brand awareness, generate business opportunities, and boost sales. The position reports to the Lead of Marketing & Communications in Serbia and requires 25% travel.

Key Responsibilities

Assistance in developing a marketing action plan and marketing budget.
Participation in the creation and distribution of all online promotional material.
Creation of the budget for online communication.
Performing online marketing activities.
Updating and expanding the contents of the KWS website on a weekly basis.
Managing and monitoring social networks.
Implementing, monitoring and optimizing digital marketing campaigns and strategies.
Planning and managing the execution of SEO and SEM.
Actively managing paid advertising campaigns and Google Analytics.
Managing the marketing database and all digital platforms, including updating and monitoring.
Managing the myKWS platform, including promotion and further development.
Measuring the success of digital marketing campaigns and reporting on ROI and KPIs.
Assistance in conducting market research and analysis.
Monitoring and analyzing market environment and trends, evaluating user needs, and defining target markets.
Conducting or initiating marketing research for current and future product requirements.
Supporting the sales team regarding customer relationship management.
Building customer satisfaction and loyalty through targeted campaigns.
Creating presentations aligned with the company's image to promote products and services.

Requirements

Bachelor's degree from Faculty of Economics or other social profession.
Minimum 1 year of experience in marketing, preferably in agriculture or related industry.
Familiarity with online communication and social network platforms.
Experience with online editing tools such as Canva and Adobe.
Sufficient commercial expertise and current knowledge in marketing, media, online communication, Google Advertising, and social networks.
Proficiency in Microsoft Office suite.
Advanced proficiency in Serbian and English.
B category driving license.

Nice to Have

Experience in the agricultural industry.

Qualifications

Bachelor's degree in a relevant field.

Benefits & Perks

Opportunity to work and develop professionally alongside top industry professionals.
Training programs to acquire necessary skills.

Working at KWS Group

KWS is a family-owned company with a tradition of independence for nearly 170 years. It emphasizes innovation, research, and development, investing heavily in R&D to improve crop yields and resistance. The company values professional growth, continuous learning, and a collaborative work environment.

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