Digital Marketing Specialist (On-Site Lima, OH)

About the Role

Key Responsibilities

• Build, manage, and optimize end-to-end digital marketing funnels, ensuring alignment between MQLs, SQLs, and stakeholder reporting.
• Plan, launch, and optimize multi-channel ad campaigns across Google (Search/Display/YouTube), Facebook, LinkedIn, Instagram, TikTok, and Pinterest.
• Develop integrated campaigns combining paid ads, organic content, and CRM workflows for measurable impact.
• Monitor, analyze, and report on campaign performance using Google Analytics, SEMrush, and HubSpot dashboards.
• Create and launch PPC campaigns on Google Ads and paid campaigns across social media platforms.
• Set up workflows in HubSpot and Zoho CRM for lead capture, lead scoring, and nurturing sequences.
• Collaborate with sales to align MQL to SQL handoffs and improve conversion rates.
• Coordinate with content creators and designers to conceptualize and publish organic content across all channels.
• Report results, recommendations, and continuous improvements directly to the Marketing Director.

Requirements

• 3-5 years in digital marketing, with proven experience managing full-funnel campaigns.
• Google Ads Certification required; Google Analytics Certification preferred.
• Experience with HubSpot/Zoho CRM, SEMrush, Google Ads Manager, Facebook/Meta Ads Manager, LinkedIn Ads, and other social ad platforms.
• Strong understanding of SEO/SEM, A/B testing, conversion rate optimization, and marketing attribution models.
• Excellent communication skills and ability to work cross-functionally.
• Highly organized, deadline-driven, and capable of managing multiple campaigns simultaneously.

Nice to Have

• Bachelor's degree in marketing or related field.
• Experience in manufacturing, distribution, or trade industries.
• Familiarity with paid ads on social platforms.
• Knowledge of conversion rate optimization (CRO).
• Strong copywriting or visual content experience.

Qualifications

• Experience: 3-5 years in digital marketing
• Certifications: Google Ads Certification required; Google Analytics Certification preferred

Benefits & Perks

• Dental insurance
• Paid time off
• Vision insurance
• Ability to commute to Lima, OH 45801
• Work in person