Digital Marketing Specialist (PH)

About the Role

Key Responsibilities

• Support specific handles by contributing to the development and maintenance of the monthly community engagement calendar across assigned platforms.
• Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors and internal teams.
• Manage owned post engagements as well as outbound engagement opportunities to fans and talent, ensuring appropriate reviews and approvals.
• Partner with other specialists to ensure community engagement ideation and execution is shared.
• Work with brand digital teams and managers to validate community engagement plans and ensure alignment with brand and campaign strategies.
• Align with brand teams on key themes, formats, and platforms to source opportunities; work within the team to source engagement and UGC opportunities based on business priorities.
• Proactively seek opportunities to recognize and grow community engagement efforts from digital spaces to events, premieres, and beyond.
• Collaborate with team members to ideate new engagement concepts that highlight fan creativity, celebrate moments, and connect with audiences authentically.
• Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals.
• Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route for review and approval before posting.
• Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends.
• Stay abreast of digital trends, fan behaviors, platform innovations, and cultural moments to inform strategy and execution.
• Surface relevant insights to inform content planning and engagement tactics.
• Identify and recommend new formats and moments for fan engagement based on digital trends.
• Support community activities such as UGC, premium mailers, creator content, and surprise & delight initiatives.
• Liaise with stakeholders for approvals, deliver final assets, and ensure content is aligned with marketing plans.
• Support brand digital teams on event community engagement moments as needed.
• Collaborate with internal and external teams through content development lifecycle from strategy to final delivery.
• Support amplification and engagement of studio and franchise priorities across relevant channels.

Requirements

• Knowledge and appreciation for Disney, Pixar, Marvel, Star Wars, Disney+ and relevant upcoming titles.
• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand.
• Strong writing and copyediting skills with a clear understanding of brand voice and tone.
• Familiarity with digital trends, fandom culture, and social platform best practices.
• Experience managing editorial calendars and working within approval workflows.
• Passion for storytelling and listening to community feedback.
• Basic understanding of digital analytics and performance tracking.
• Superior knowledge of social platforms and their native products.
• Ability to adapt quickly to new technologies and processes.
• Polished presentation and communication skills.
• Creative problem-solving skills and ability to use data for content decisions.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint), Google Suite, and Box.
• Understanding of social media platforms such as YouTube, Facebook, Twitter, Instagram, and TikTok.
• Outstanding organizational and communication skills.
• Ability to manage multiple projects and meet tight deadlines.
• Team player with a strong work ethic and high confidentiality.
• Strong attention to detail and sound judgment.
• BA or BS in Journalism, Film, Marketing, or relevant field, or 5+ years of experience in addition to 2+ years of relevant experience.

Nice to Have

• Experience with tools such as AirTable, Smartsheets, and Zendesk.
• Experience with Sprinklr, Creator Studio, Keynote, Google Slides.
• Experience within brand entertainment marketing and/or streaming services.
• Previous experience working with large, matrixed organizations.
• Familiarity with theatrical campaign marketing, streaming platforms, or brand marketing.

Qualifications

• BA or BS in Journalism, Film, Marketing, or relevant field, or 5+ years of experience in addition to 2+ years of relevant experience.

Benefits & Perks

• Salary range in California from $64,300 to $86,200 per year.
• Potential bonus and/or long-term incentive units.
• Full range of medical, financial, and other benefits, dependent on level and position.