Digital Marketing Specialist (SD)

About the Role

Key Responsibilities

• Generate Qualified Web Traffic to SCI Direct Brand Websites by developing, executing, and optimizing digital marketing programs including PPC, online display, YouTube Ads, mobile, social advertising, SEO, directories, and partnerships.
• Manage campaigns in house or with external agency and consultant support.
• Work with partnership team to grow current partnerships and identify and build new digital partnerships.
• Convert Web Traffic into Prospects and Leads Through a Data-driven Approach by overseeing analytics implementation and reporting, conducting A/B testing, conversion rate optimization, and UX testing.
• Perform campaign optimizations in paid, owned, and earned digital media.
• Partner with web design and development team to identify, plan, and develop web enhancements.
• Work closely with brand, CRM, and field marketing teams to achieve marketing goals.
• Provide functional expertise as a subject matter expert for digital demand generation and online products.
• Ensure programs are executed in conformance with legal, compliance, and risk management guidelines.
• Develop and implement processes to plan and execute digital marketing campaigns.
• Keep current with emerging web and marketing technologies and best practices.

Requirements

• Minimum one (1) year digital marketing experience with increasing responsibility for web advertising campaign performance.
• Mastery of digital marketing tools including Google AdWords, Google Analytics, and SEO software.
• Proficiency in Excel; familiarity with content management systems (CMS), HTML, third-party ad serving, and bid management software.
• Excellent communication skills both verbal and written across all organizational levels.
• Strong interpersonal and relationship building skills, with experience in garnering support from multiple and diverse stakeholders.

Nice to Have

• Certifications in Google AdWords, Google Analytics, or related tools.

Qualifications

• Experience in digital marketing with at least one year of increasing responsibility.

Benefits & Perks

• Hybrid work schedule
• 401k with 6% company match
• Adoption Assistance
• Discounted gym memberships
• Business casual environment