Digital Marketing Specialist - Travel Industry

About the Role

Key Responsibilities

• Plan, create, and execute digital marketing campaigns across multiple channels, including social media, SEO initiatives, SEM campaigns, email marketing, paid search, and display advertising.
• Improve the company's search engine visibility through on-page and off-page SEO techniques, keyword research, and content optimization.
• Develop and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, Pinterest, etc.), including scheduling, posting, and community engagement.
• Manage Google Ads, Facebook Ads, and other paid campaigns to drive conversions and maximize ROI.
• Work with the web development team to optimize the website for user experience (UX) and conversions, creating landing pages that effectively capture leads.
• Produce and manage a library of images and videos—including creating original video content—for use across our website and marketing platforms, ensuring brand consistency and visual impact.
• Design and implement email marketing campaigns, including newsletters, and promotional offers.
• Represent the brand at key industry events and exhibitions, occasionally requiring travel and work beyond regular office hours.
• Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, etc., and provide regular reports on KPIs such as website traffic, conversion rates, ROI, and customer engagement.
• Identify and collaborate with influencers, bloggers, and travel industry partners to expand brand reach and promote tour packages.
• Work closely with tourism boards to develop and execute joint marketing campaigns that drive brand visibility and engagement.
• Ensure all digital marketing activities align with the overall brand strategy and objectives of the company.
• Stay up to date with the latest trends in the tourism industry, digital marketing, and customer behavior to ensure campaigns are relevant and innovative.

Requirements

• Bachelor's degree in Marketing or a related field.
• 2-4 years of hands-on experience in digital marketing; eCommerce experience a plus.
• Experience in the leisure, travel, or tourism industry is strongly preferred.
• Strong digital marketing and social media skills, including Facebook, Twitter, Instagram, TikTok, etc.
• Highly organized with strong attention to detail.
• Proficient in Adobe Creative Suite; graphic design skills required.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines with minimal supervision.
• Familiar with leisure travel booking tools and platforms.
• Familiarity with designing intuitive interfaces, optimizing usability, and navigating the end-to-end eCommerce development process.
• Knowledge of SEO, SEM, Google AdWords, Google Analytics, Paid Social, and Email Marketing.
• Google Fundamentals and Google Analytics Advanced Certification a plus.
• Ability to analyze data, implement optimization strategies, and establish best practices.
• A genuine passion for travel is a must.

Nice to Have

• Google Fundamentals and Google Analytics Advanced Certification.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 2-4 years of experience in digital marketing.

Benefits & Perks

• 401(k) with company match.
• Health insurance coverage for employees.
• Paid time off.
• Friendly, supportive, and collaborative work environment.
• The opportunity to make a real impact and take your career to the next level.
• Chance to participate in familiarization (fam) trips for travel experience and industry insight.