Digital Marketing Specialist, Workspace Security

About the Role

Key Responsibilities

• Lead the development and optimization of the company's web properties to serve as a powerful inbound marketing tool.
• Collaborate with team members to create user-friendly, visually appealing, and highly functional websites.
• Assist in the development and execution of global inbound marketing strategies to attract high-quality leads and engage C-level executives.
• Implement content placement, SEO, email marketing, and social media campaigns to drive organic traffic and conversions.
• Measure and analyze marketing activities to maximize ROI, report on KPIs, and optimize campaigns and websites.
• Develop or support the creation of creative materials for external events or social media, acting as the main content point for collaboration with the design team.

Requirements

• 5+ years of inbound marketing experience with a proven track record in developing and executing integrated campaigns.
• Proficiency in content marketing, SEO, email marketing, website analysis, and social media.
• Website development and optimization skills, including familiarity with web development tools, CMS platforms, and UX/UI principles.
• Strong collaborative skills, excellent communication, and the ability to work effectively with sales and marketing teams.
• Strong project management skills to ensure timely and within-budget execution of projects.
• Technical proficiency with tools such as Salesforce, HubSpot, and Excel; familiarity with video production editing is a plus.
• Excellent verbal and written communication skills; knowledge of languages beyond English is a plus.
• Must be eligible to work in the US without sponsorship now or in the future.

Nice to Have

• Experience with IT security, enterprise sales, or past work with an email security vendor.

Qualifications

• No specific formal educational qualifications are listed in the description.