Digital Marketing Specialist, Workspace Security

About the Role

Key Responsibilities

• Lead the development and optimization of the company's web properties to serve as a powerful inbound marketing tool. Collaborate with team members to create user-friendly, visually appealing, and highly functional websites.
• Assist in the development and execution of global inbound marketing strategies to attract high-quality leads and engage C-level executives. This includes content placement, SEO, email marketing, and social media campaigns designed to drive organic traffic and conversions.
• Be a 'numbers driven' decision maker by measuring the effectiveness of marketing activities, analyzing data, optimizing campaigns and websites, and reporting on key performance indicators (KPIs) to stakeholders.
• Develop or assist in creating creative materials to support external events or social media presence. Serve as the main content point for collaborative efforts with the design team.

Requirements

• 5+ years of inbound marketing experience with a proven track record in developing and executing integrated inbound marketing campaigns that drive results.
• Website development skills, including familiarity with web development tools, CMS platforms, and UX/UI principles.
• Collaborative nature with excellent communication skills and the ability to work effectively with sales and marketing teams.
• Strong project management skills to ensure timely and within-budget execution of website development and marketing projects.
• Technical proficiency with tools such as Salesforce, HubSpot, and Excel; familiarity with video production editing is a plus.
• Excellent verbal and written communication skills, with knowledge of languages beyond English considered an advantage.
• Eligibility to work in the US without sponsorship now or in the future.

Nice to Have

• Familiarity with video production editing.
• Experience with IT security, enterprise sales, or past work with an email security vendor is an advantage.

Qualifications

• Proficiency in inbound marketing disciplines including content marketing, SEO, email marketing, website analysis, and social media.