Digital Marketing Sr. Specialist - Programmatic

Leslie's Poolmart

Phoenix, AZ

Full Time

Senior

27 days ago

Job Description

About the Role

Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000 retail stores in 39 states plus Pro, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing the best-in-class products and solutions to our customers, we value the development and growth of our team. We strive to create a positive and fun atmosphere where our team members feel valued and are enthusiastic about their contributions to the company's success. We are seeking a talented Digital Marketing Sr. Specialist to execute and optimize programmatic and paid social advertising campaigns, collaborating closely with cross-functional teams to ensure alignment with marketing objectives.

Key Responsibilities

Execute and optimize display, digital video, and CTV advertising campaigns.
Execute and optimize paid social media campaigns across platforms such as Meta and TikTok.
Use marketing analytics tools (e.g., Google Analytics, platform-specific insights) to track, measure, and analyze campaign performance.
Prepare detailed reports, presenting findings and recommendations to improve campaigns performance.
Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies.

Requirements

Minimum 4 years in a similar position or performing similar duties.
Proficiency in programmatic digital marketing platforms (e.g., DV360, TheTradeDesk, or similar DSP, Meta Ads Manager).
Proficiency with Excel and Google Analytics (GA4).
Bachelor's degree or equivalent in Marketing or related discipline.
Strong organizational skills with ability to manage multiple competing priorities.
Results-driven marketer with outstanding communication and organizational abilities.
Detail-oriented and efficiency-focused with a passion for testing, measuring, and refining strategies.
Ability to analyze digital marketing performance metrics and provide actionable insights.
Ability to work in a fast-paced environment, managing multiple priorities effectively.

Nice to Have

Retail digital marketing experience.

Benefits & Perks

Comprehensive medical, pharmacy, dental, & vision plan options.
Health savings account (with enrollment in the high deductible health plan option).
Health & dependent care flexible spending accounts.
Company-paid basic life insurance.
Voluntary supplemental life insurance.
Company-paid short-term disability and long-term disability insurance.
Pre-tax and Roth 401(k) with company match.
Paid sick and bereavement leave.
10 paid holidays, including a floating personal day.
Employee assistance and wellness programs.
Free onsite health clinic.
Hybrid work schedule.
Product discounts at Leslie's Retail stores.

Working at Leslie's Poolmart

Leslie's is committed to developing and fostering a culture of diversity and inclusion within the company and the communities it serves. The company values ideas from many viewpoints and prioritizes hiring talented individuals from all backgrounds and perspectives, emphasizing a positive and supportive work environment.

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