Digital Marketing Strategist

About the Role

Key Responsibilities

• Collaborate with internal teams to develop digital metrics, reports, and dashboards that support strategic decision-making.
• Build, test, and manage user-friendly dashboards that highlight trends, success factors, and areas for improvement.
• Design dashboards and reporting structures that reflect evolving AI-driven KPIs, including engagement scores, user intent signals, and cross-channel attribution.
• Generate key insights on digital platform usage and provide data-driven recommendations.
• Compile, cleanse, and analyze data from internal and external sources, uncovering both known and emerging trends.
• Perform ad-hoc analyses to address specific business questions with replicable and defensible findings.
• Use AI-powered tools (e.g., predictive analytics, segmentation, or trend detection) to uncover customer behavior insights and recommend conversion optimization tactics.
• Partner with strategy, UX, and engineering teams to identify signals that inform design experiments and AI-enhanced content delivery.
• Define and enforce best practices for analytics tag schemas and data audit processes.
• Lead KPI discovery exercises to ensure metrics are aligned with business priorities.
• Serve as the subject matter expert on metrics and data sources, integrating data across marketing, sales, financial, and product systems.
• Facilitate discussions among diverse stakeholders to build trust and ensure clarity in the analytics approach.

Requirements

• 5+ years in data visualization, including dashboard design and reporting.
• 3+ years of experience with DOMO, Tableau, or similar tools.
• 3+ years using Google Analytics and Google Tag Manager, with at least 1+ year on Google Analytics 4.
• Advanced skills in Excel, PowerPoint, and Word.
• Hands-on experience with tagging tools (Google Analytics, Adobe Analytics, GTM, Tealium, Segment).
• Experience with data analysis tools (SQL, Python, VBA, Datorama, SPSS, or similar) is a plus.
• Exposure to or interest in AI-enhanced analytics tools, such as predictive modeling, LLM-powered insights platforms, or AI-based CRO tools.
• Understanding of how data informs personalization, segmentation, or content optimization.
• Comfortable collaborating with cross-functional teams, exploring new uses of AI in digital experience.
• Strong communication skills with the ability to simplify complex insights.
• Proven success collaborating with senior stakeholders and managing multiple projects in agile environments.
• Familiarity with Salesforce Marketing Cloud, Einstein, Qualtrics is a plus.
• Strong project management and organizational skills.