Digital Marketing Strategist

About the Role

Key Responsibilities

• Establish strategic digital marketing plans in cooperation with key stakeholders to achieve marketing objectives.
• Prepare and execute digital marketing initiatives and manage the associated budget.
• Plan digital marketing resource allocations, collaborating with the Director of Marketing for internal resources and managing external resources.
• Collaborate with cross-functional teams to plan and execute digital marketing campaigns, including creative asset development.
• Communicate digital marketing KPIs to measure progress in key areas.
• Develop and oversee performance marketing strategies across multiple paid media channels such as Google, Meta (Facebook/Instagram), Bing, and others.
• Manage the tactical execution of paid campaigns on social, search, video, and display channels.
• Allocate budgets effectively across channels to meet short-term and long-term company goals.
• Review, process, and evaluate digital marketing invoices and overall spend in collaboration with marketing and finance teams.
• Build, execute, and analyze audience and creative A/B testing to generate insights and improve campaign performance.
• Coordinate reporting automation, website tracking, and conversion tracking to support campaign performance assessment.
• Design and implement cohesive user journeys from initial ad click to landing page visits, form submissions, and automated email sequences.
• Stay updated on industry trends and emerging technologies to optimize campaign effectiveness.
• Support other marketing team members as needed.
• Investigate new digital marketing technologies and assess their fit within marketing objectives.
• Supervise and manage external marketing resources.
• Perform all other duties as assigned.

Requirements

• Proven experience with paid advertising platforms such as Google Ads, Meta Ads Manager, and Bing Ads.
• Proficiency in Web Analytics tools such as Google Analytics and Looker.
• Strong attention to detail and exceptional organizational skills.
• Data-driven, results-oriented mindset with the ability to leverage analytics for decision-making.
• Solid experience with A/B testing and campaign optimization.
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, performance marketing, or a similar role.
• Exceptional communication skills and ability to collaborate across teams.

Nice to Have

• Experience with website tracking and conversion tracking implementation.
• Knowledge of industry trends and emerging digital marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of relevant experience.

Benefits & Perks

• Not explicitly specified in the description.