Digital Marketing Strategist

About the Role

Key Responsibilities

• Work with Sales Account Executives to create digital marketing recommendations and proposals
• Manage digital order entry and creative trafficking for digital campaigns
• Perform ongoing digital campaign reporting and optimization
• Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products
• Attend weekly sales meetings and ongoing client meetings
• Support sales team
• Coordinate with internal stakeholders providing strategic guidance and execution on campaigns

Requirements

• Working knowledge of widely-used digital advertising platforms (social, Google, display, email, among others)
• Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix - preferred, not mandatory)
• Google Adwords and Google Analytics certification preferred
• Proficiency in Microsoft Office (PowerPoint skills mandatory)
• Excellent multi-tasking, communication, and organizational skills
• Ability to produce quality work under strict deadlines
• Positive and enthusiastic attitude, willing to seamlessly integrate into a competitive, winning sales team
• One to two years of media coordination experience and/or Bachelor's degree preferred but not mandatory
• Desire to learn digital technology as it emerges

Nice to Have

• Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix)
• Google Adwords and Google Analytics certification

Qualifications

• Bachelor's degree (preferred but not mandatory)

Benefits & Perks

• Paid vacations, holidays, sick leave, and personal days
• Health insurance plans, Health Savings and Flexible Spending Accounts
• 401K Retirement Plan
• Paid parental leave
• Dental, vision, Teladoc, behavioral health services, prescription drug coverage
• Life insurance plans
• Paid short term disability
• Many additional benefit options