Digital Marketing Strategist - E-commerce Programs

About the Role

Key Responsibilities

• Develop and execute transactional campaigns focused on conversion and revenue growth.
• Promote OEM brands and products across paid, email, social, and web channels.
• Leverage customer data to improve targeting, segmentation, and personalization.
• Use analytics tools to measure performance and drive continuous improvement.
• Collaborate across teams to align campaigns with business objectives.
• Act as the primary point of contact for digital campaign planning, budget oversight, implementation, quality assurance, troubleshooting, reporting, and optimization.
• Support multiple portfolio and product teams with a highly effective digital strategy.
• Ensure digital strategy and tactics drive the desired action among the target audience.
• Provide project management, scheduling, tracking, and coordination.
• Develop and produce against KPIs and business outcomes.
• Align digital creative strategy and messaging with broader marketing efforts.
• Report actionable insights to leadership and stakeholders with recommendations.
• Define processes for digital capabilities and execution emphasizing quality and security.
• Lead efforts and manage output of agency partners as appropriate.
• Build and maintain productive working relationships with teams and demonstrate collaborative teamwork.

Requirements

• 3+ years of experience in digital marketing.
• 1+ year managing multiple projects under tight deadlines, from planning to execution.
• 1+ year working with digital marketing platforms such as Google AdWords, Adobe, LinkedIn, Salesforce Marketing Cloud.

Nice to Have

• Experience with search engine optimization (SEO), account-based marketing, audience segmentation, personalization, onsite promotion, and dynamic creative.
• Experience in copywriting and messaging strategy.
• Experience with SAP Hybris.
• Strong analytical skills across digital marketing channels and understanding of relevant metrics & KPIs.
• Experience working with digital marketing agencies.
• Baseline knowledge of SAFe Agile framework and processes.
• Experience with project management systems such as JIRA, Confluence or other platforms.

Qualifications

• Educational background is not specified in the description.

Benefits & Perks

• Competitive base pay and variable compensation opportunities.
• Eligibility for various benefit programs including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance.
• Paid and unpaid time off programs.
• Pay based on experience, qualifications, market, and business considerations.