Digital Marketing Strategy Manager

About the Role

Key Responsibilities

• Create and execute client-branded marketing strategies aligned with overarching goals and visions driven by Digital Team Lead.
• Collaborate with internal and external partners and clients to ensure strategies meet business objectives.
• Develop and present annual marketing plans, business cases, and budgets to supervisors and partners for approval.
• Manage one direct report to develop and execute strategies aligned with the annual marketing plan under the guidance of Digital Team Lead.
• Review project and campaign timelines and marketing materials, manage resources to stay within established SLAs, and ensure the accuracy of materials per legal and compliance requirements.
• Act as the liaison between marketing and account management/client, relaying relevant information and anticipating and mitigating potential internal/external schedule or resource risks.
• Partner with analytic teams to gather, analyze, and review results and KPIs.
• Develop and present internal or client reports to inform future projects.
• Maintain and grow in-depth knowledge about the industry, clients, and market trends.
• Identify opportunities and ensure strategic alignment with tactical execution.

Requirements

• 7+ years of experience in web content/marketing management and online conversion.
• Experience with Salesforce Marketing Cloud or similar digital marketing platforms.
• Strong analytical skills and the ability to drive execution.
• Excellent interpersonal, verbal, and written communication skills.
• Proficiency in using analytics tools such as Tableau, Google Analytics, Adobe Analytics, or similar.
• Bachelor's degree preferred.
• Certifications in SFMC and Google Analytics (or similar) a plus.
• Familiarity with the insurance industry, especially within the Association/Affinity space, and regulations and compliance requirements.
• Customer Experience (CX) training/experience preferred.
• Proficiency in using project management tools such as Workfront, Trello, or Smartsheet is a plus.

Nice to Have

• Managing people experience.
• Experience with project management tools like Workfront, Trello, or Smartsheet.
• Familiarity with insurance industry regulations and compliance.
• Customer Experience (CX) training/experience.

Qualifications

• 7+ years of experience in web content/marketing management and online conversion.
• Experience with Salesforce Marketing Cloud or similar platforms.
• Strong analytical skills.
• Excellent communication skills.

Benefits & Perks

• Market competitive base salaries, with a yearly bonus potential.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness programs including up to $1,600 a year for personal wellbeing purchases.
• Work/Life Resources for parenting, housing, senior care, finances, pets, legal matters, education, mental health, and career development.
• Education Benefit for traditional college enrollment and accredited certificate programs.
• Employee Stock Purchase Plan at 85% of the lower of two prices after one year of service.