Digital Marketing Team Lead
Heartland Business Systems
Job Description
About the Role
Digital Marketing Team Lead HEARTLAND BUSINESS SYSTEMS LLC - 2.8 Springfield, MO Job Details Full-time Estimated: $68K - $87.9K a year 18 hours ago Qualifications Microsoft PowerPoint Microsoft Word Web design Public Relations Microsoft Excel Microsoft Outlook CSS WordPress Sales Marketing Social media management Microsoft Office Adobe Creative Suite 3 years Social media strategy Project management Bachelor's degree Digital marketing JavaScript SEO Organizational skills Mailchimp Google Ads Cybersecurity Senior level AI B2B marketing Leadership Communication skills Marketing Generative AI HTML Full Job Description Description: Position Summary: We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI. The Digital Marketing Team Lead has a passion for digital marketing and innovation and will partner closely with our Marketing Manager to oversee the development and maintenance of our website. This individual will be responsible for ensuring that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy.
Key Responsibilities
- Develop and implement digital marketing strategies that align with our business goals and objectives
- Lead a small, nimble digital marketing team
- Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting
- Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development
- Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics
- Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation
- Create and maintain an editorial calendar and a content pipeline for our digital channels
- Ensure that our digital marketing activities comply with industry standards and best practices
- Plan, implement, manage, and update the organization's website
- Ensure that the website is user-friendly, functional, secure, and accurate
- Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization's strategy and brand identity
- Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
- Troubleshoot and resolve website issues, such as bugs, errors, broken links, security breaches, etc.
- Conduct regular tests and audits to ensure website quality and efficiency
- Keep up with the latest web trends, best practices, and technologies
- Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.
Requirements
- 5+ years of proven experience in digital marketing
- 3+ years of B2B marketing experience
- Experience with website and social media strategy
- Bachelor's degree in Marketing, Communications or Public Relations
- PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
- Competencies including autonomy, business acumen, communication, creativity, detail orientation, goal orientation, initiative, leadership, project management, and sales ability
- Strong understanding of SEO/SEM and generative AI is preferred
- Experience with web design and development principles and practices, such as HTML, CSS, JavaScript, is preferred
- Proficient in using digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, is preferred
Nice to Have
- Familiarity with web design and development principles and practices, such as HTML, CSS, JavaScript
- Adobe Creative Cloud experience
Qualifications
- Bachelor's degree in Marketing, Communications or Public Relations
Job Details
Job Skills
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About Heartland Business Systems
Website
hbs.net
Location
Springfield, MO
Industry
Offices of All Other Miscellaneous Health Practitioners
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