Digital Media Advisor - Hybrid

About the Role

Key Responsibilities

• Contribute to the curation, creation, and elevation of content, stories, and campaigns to promote and elevate Sentara Health.
• Write, design, produce, implement, review, and edit compelling digital content aligned with Sentara's brand voice.
• Creatively illustrate stories with images, videos, or other visual media that adhere to graphic and brand standards.
• Manage day-to-day content on various Sentara social media channels independently.
• Maintain an editorial calendar for social media initiatives to ensure fresh and engaging content.
• Design, develop, prepare, implement, review, and maintain digital and social channels and platforms in a high-volume, fast-paced environment.
• Ensure digital communication strategies are consistent with broader campaigns and adhere to brand standards.
• Use problem-solving skills and platform knowledge to develop strategies for engaging content and address messaging challenges.
• Innovate and update digital channels based on business objectives, platform changes, and new technology.
• Monitor social channels and conversations to address reputation management and engage audiences appropriately.
• Research and identify ways to extend the health system's visibility and reputation through social media.
• Collaborate with colleagues to support digital communication efforts and provide guidance and training on social media best practices.

Requirements

• Bachelor's degree in Business Communications, Journalism, Marketing, Public Relations, or a related field.
• Minimum of 5 years of social media, content marketing, and channel management experience, preferably in healthcare.
• Passion for social media copywriting.
• Strong project management and organizational skills.
• In-depth knowledge of social media platforms and their deployment.
• Effective verbal and written communication skills.
• Ability to build and maintain relationships.
• Attention to detail regarding grammar, spelling, and style guidelines.
• Strong customer service skills.
• Good technical understanding and ability to learn new hardware and software quickly.
• Ability to multitask and perform under tight deadlines.

Nice to Have

• Photography and videography skills.