Digital Media Manager

About the Role

Key Responsibilities

• Create, manage and consolidate content for Alverno's social media and online accounts such as Facebook, YouTube, Instagram, LinkedIn, TikTok, and other platforms that fit Alverno's social media mission.
• Monitor and identify online conversations the Alverno brand should engage in and interact with including social media channels and blogs.
• Manage and maintain Alverno's social media accounts across all departments and lead monthly social media strategy meetings.
• Work with Admissions, Advancement, and other departments to create and direct effective interactive hyper-local content, including promotional videos, educational dissemination, social influencer collaborations, community interactions, and other marketing deliverables.
• Assist the Director in engaging with influencers and student communities, building relationships, and coordinating influencer relations and student immersion events (virtual/in-person).
• Understand and incorporate best practices for developing online communities, including social listening, reviewing analytics, and refining engagement strategies.
• Collaborate regularly with management on tactical communication efforts.
• Coordinate with the website manager and team members to ensure messaging consistency across channels.
• Represent Marketing and Communications at meetings and events through presentations, displays, and networking.
• Attend workshops and skill development sessions relevant to the role.
• Perform other related tasks as assigned by the Director of Marketing & Communications.

Requirements

• At least 2-3 years of related public relations, marketing, or social media experience and community management skills.
• Excellent written and verbal communication skills.
• Photography, videography, and editing skills relevant to social media; advanced skills are a plus.
• Knowledge of current online technologies and their relevance to communication efforts.
• Experience using web and social media analytics to measure success and identify trends.
• Experience working on social media campaigns and adherence to social media strategy laws.
• Collaborative team member mindset.
• Sound judgment, responsiveness, and clear communication skills.
• Self-starter with the ability to adapt to changing priorities.
• Ability to build strong relationships across all organizational levels.
• Knowledge of higher education, particularly student recruitment, is desirable but not mandatory.
• Demonstrated ability to work successfully on multiple projects under tight deadlines with high attention to detail.

Nice to Have

• Bachelor's degree is ideal but not mandatory.

Qualifications

• A bachelor's degree is ideal but not mandatory.

Benefits & Perks

• Salary commensurate with experience.
• Full-time position.