Digital Media Specialist

About the Role

Key Responsibilities

• Identify and execute strategies for optimizing digital media marketing to maximize traffic and engagement using creative marketing placement, analytics, research to reach identified target audiences.
• Routinely capture and analyze engagement data, metrics, insights, and best practices, and use that information to advise future marketing strategy.
• Monitor online and marketing performance, network with professionals and influencers, and respond to requests in a timely manner.
• Plan, submit, and maintain digital and traditional calendars with up-to-date information on Zoo events, collaborating with internal teams to promote mission-based activities or programs.
• Assist with implementation and execution of communication activities such as special events, media tours, press releases, newsletters, blogs, media alerts, ads, social media, and website copy.
• Cross-train to support digital asset management (photos, videos, audio) and assist the creative team with production tasks including locating or compiling images and video footage.

Requirements

• Demonstrated experience creating and executing effective digital marketing strategies to optimize audience engagement.
• Ability to plan, produce, and publish ads, copy, and other creative content according to strategic cross-channel calendars.
• Experience managing paid ad campaigns on social media, Google, and other platforms.
• Ability to capture, analyze, and report on performance metrics, insights, and best practices to guide marketing strategies.
• Working experience with digital software for creating and editing digital content and managing multimedia materials.
• Excellent writing skills adhering to correct English usage and media standards.
• Knowledge of journalistic and communication principles for public dissemination.
• Bachelor's degree in communications, public relations, media journalism, English, or a related field from an accredited institution.
• At least two years of experience in communications, public relations, or publicity work, or an equivalent combination of education and experience.

Nice to Have

• Demonstrated ability to create and publish a variety of digital content.
• Experience working with digital software for content creation and editing.
• Experience managing and organizing multimedia materials such as photos and videos.

Qualifications

• Bachelor's degree in a relevant field from an accredited institution.
• Two years of experience in related communications or publicity work, or an equivalent combination of education and experience.

Benefits & Perks

• Information about employee perks and benefits available via provided links.
• Possibility of hybrid work with some weekend and holiday work required.
• Eligibility for the Public Service Loan Forgiveness Program.
• Support for pay equity, paid parental leave, and fair chance policies.