Digital Media Specialist

City Of Pasadena

Pasadena, TX

Full Time

Senior

6 days ago

Job Description

About the Role

The Digital Media Specialist is responsible for developing, implementing, promoting, and maintaining a positive city image through the utilization of Public Information, Social Media platforms, print media, and promotional video creation. This position ensures consistent messaging, transparent communication, and fosters public trust through proactive media relations, crisis communications, and community engagement. The role involves updating and maintaining the city website, managing special projects, and maintaining positive relationships with media, city departments, and outside agencies under the direction of the city's Communications Director.

Key Responsibilities

Develop, implement, and promote a positive city image through Public Information, Social Media, print media, and promotional videos.
Update and maintain the city website in accordance with applicable laws under the direction of the Communications Director.
Create and monitor content across social media platforms such as Facebook, Twitter, YouTube, Nextdoor, LinkedIn, and Instagram.
Implement public information strategies to project a positive image of the city.
Develop promotional strategies to effectively disseminate messages to the public.
Produce general video productions for internal and external communications and outreach.
Assist the Communications Director with facilitating press conferences and serving as a point of contact with news media.
Respond to community messages in a timely, tactful, and professional manner.
Attend meetings and training sessions with city departments, including emergency operations.
Design and create promotional materials, videos, graphics, and printed communications.
Assist in managing special projects and initiatives as directed.

Requirements

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field, or an equivalent combination of education and experience.
Minimum of 5 years of progressively responsible experience in social media management, media relations, or strategic communications.
Trained and certified (or able to be certified) Public Information Officer, with experience in emergency and crisis communications.
Valid driver’s license and ability to maintain required certifications without interruption.
Must have and maintain all necessary licenses, certifications, clearances, and/or job requirements.
Must be available for events, emergencies, and media requests outside of regular business hours.

Nice to Have

Experience working in municipal or government communications.
Experience with social media, video production, and digital content strategy.

Benefits & Perks

Employee-only medical insurance starts as low as $15 per month and the most expensive Employee & Family plan is less than $350 per month.
Access to a city-staffed medical clinic and Virtual Visits at no charge.
College tuition reimbursement of up to $3,500 per year.
Retirement contribution matching at 200% of employee contributions.
Vacation accrual based on years of service, ranging from two weeks to six weeks annually.

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