Digital Media Specialist

About the Role

Key Responsibilities

• Capture and produce all social media content, including graphic overlay/design and editing.
• Create graphics for projects such as promotional materials, marketing content, websites, and job postings.
• Identify target audiences and develop social media content with specific objectives across different channels and segments.
• Track and analyze the effectiveness and impact of social media initiatives and optimize accordingly.
• Increase brand awareness and market share at both local and national levels through social media platforms.
• Provide content for media projects, ensuring consistency across the program portfolio.
• Develop content and media for dissemination via social media, websites, and other distribution channels.
• Ensure key messages align with the Vice Provost's strategic plan.
• Build and manage KLETC's social media profile and presence.
• Collaborate with unit heads to ensure program goals are met through social media content.
• Review media production steps with staff to target appropriate audiences.
• Work closely with the Vice Provost to develop measurable objectives and evaluate projects against those standards.
• Perform other duties as assigned.

Requirements

• A bachelor's degree from an accredited institution in graphic design, communications, or relevant field, or an associate's degree plus two years of related experience, or four years of related experience.
• Excellent written communication skills.
• Valid Kansas driver's license or ability to obtain one within 90 days.
• Minimum of two years experience in graphic design, including experience with graphic design software.
• Experience with website design and management.

Nice to Have

• Experience with customer relationship management principles and tools.
• Experience developing successful creative campaigns.
• Experience in developing brand strategy or campaign plans.
• Experience working with teams on large-scale, long-term projects.
• Ability to prioritize and manage critical deadlines.
• Self-motivated with strong attention to detail and problem-solving skills.
• Ability to respond to direction and adapt to frequent changes in project tactics, creative strategy, and deadlines.

Qualifications

• Bachelor's degree in graphic design, communications, or relevant field, or an associate's degree plus two years of related experience, or four years of related experience.

Benefits & Perks

• Competitive salary of $45,000 - $50,000 annually.
• Paid vacation, sick leave, ten paid holidays, and one discretionary day.
• Retirement program, medical and dental insurance, life and disability insurance.
• Other benefit plan options and State of Kansas discounts.
• Education and professional development opportunities.