Digital Media Specialist

About the Role

Key Responsibilities

• Work closely with the Marketing Supervisor to develop and execute social media tactics.
• Capture video, audio, and photo content for internal and external use.
• Create/Edit video, audio, and photo content for internal and external use.
• Responsible for all company social media platform messaging and responses.
• Highlight events such as anniversary celebrations, store openings, special promotions, sponsorships, special events, and philanthropic outreach on social media.
• Compile and report digital media metrics and analytics on a monthly, quarterly, and yearly basis.
• Assist the marketing department and outside marketing/advertising agency in implementing and maintaining the annual marketing plan/calendar as it pertains to digital media.
• Assist with corporate communications, including media relations, press releases, and advertising opportunities, as they pertain to digital media.
• Assist with the Customer Relations Program in managing customer communication via social media.
• Maintain the organization of all images and branding materials, including trademarks and logos, for use in traditional and digital ads, within the brand guidelines.
• Support the operations and human resources departments with marketing needs and materials as approved by the Marketing Manager.
• Ensure the Blake's Lotaburger brand is represented properly.
• Act as support for additional needs within the department or company.
• Availability to work in the field capturing footage for digital media, two days per week for up to four hours each day.
• Availability outside of traditional office hours for special events.
• Maintain strict confidentiality of sensitive information.
• Work to ensure all deadlines are met.

Requirements

• Must exemplify Blake's Core Values: KIND, TEAM, PASSION, PROCESS.
• Proficient in problem solving and able to resolve issues promptly.
• Able to work under pressure, handle stress, and maintain a positive attitude.
• Effective written and oral communication skills.
• Ability to read and interpret information, present numerical data, and analyze information resourcefully.
• Strong organizational skills, accuracy, and thoroughness.
• Dependable with the ability to follow instructions and respond to management feedback.
• Proficient with computers and experienced in Microsoft Office, Adobe Creative Cloud, and various social media platforms, including tracking and reporting analytics.
• Occasional early morning, night, and/or weekend availability.
• Physical ability to occasionally stand/walk for extended periods, sit for long periods, lift up to 25 pounds, and perform climbing, bending, and stooping.

Nice to Have

• Experience with media content creation and editing.
• Experience in social media management and analytics reporting.
• Knowledge of corporate communications and media relations.

Qualifications

• Experience with Microsoft Office and Adobe Creative Cloud.
• At least 1 year of relevant experience.

Benefits & Perks

• Not explicitly specified in the description.