Digital Media Specialist

About the Role

Key Responsibilities

• Manage and optimize social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase reach and engagement.
• Monitor trends and adjust social media strategies accordingly.
• Edit and retouch images using industry-standard software (e.g., Adobe Photoshop, Lightroom) to ensure quality and consistency.
• Provide creative input and direction for product presentation, photography, and video content.
• Ensure all images meet company standards before use in marketing materials or on the website.
• Plan, shoot, and edit video content for social media, websites, and promotional materials.
• Collaborate with marketing and creative teams to develop video concepts, scripts, and storyboards.
• Organize and schedule video shoots, including securing locations, talent, and equipment.
• Edit video footage using industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro) and incorporate graphics, music, and voiceovers.
• Optimize video content for various platforms and formats to maximize engagement.
• Manage multiple video projects simultaneously, ensuring deadlines and quality standards are met.
• Work closely with teams to ensure visual content aligns with brand guidelines and objectives.
• Acquire, catalog, and maintain digital collateral materials such as films, videos, photographs, and software.
• Stay up-to-date with digital media developments.
• Create and execute digital media strategies to enhance brand visibility and engagement.
• Monitor, analyze, and report on digital media performance using tools like Google Analytics and social media insights, providing actionable recommendations.
• Design and manage digital marketing campaigns (e.g., email, social media ads, online promotions) and track their effectiveness.
• Stay informed about industry trends, technologies, and best practices to improve digital media efforts.
• Take high-resolution product photographs, ensuring consistency in style, lighting, and composition.
• Manage and maintain the photography studio and equipment.
• Organize and manage digital assets with proper labeling and storage.

Requirements

• Experience managing and optimizing social media accounts and campaigns.
• Proficiency in image editing and retouching using Adobe Photoshop and Lightroom.
• Experience providing creative input and direction for visual content.
• Ability to shoot, plan, and edit video content using industry-standard software such as Adobe Premiere Pro and Final Cut Pro.
• Knowledge of digital media strategy development and analytics tools like Google Analytics.
• Experience with digital campaign management, including email marketing and online promotions (e.g., Mailchimp).
• Strong organizational skills for managing digital assets and projects.
• Motivation to learn new skills and grow within the company.
• Strong communication and technical skills to translate business needs into results.
• Passion for work that matters and a desire to impact future generations.

Nice to Have

• Experience with video and photo studio management and equipment.
• Knowledge of trend analysis and applying industry insights to digital media efforts.

Qualifications

• At least 2 years of experience in digital media, content creation, or related fields.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• 401(k) matching