Digital Media Strategist

About the Role

Key Responsibilities

• Develop, implement, and manage Paid Social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest) with clear KPIs aligned to broader marketing goals.
• Own the budgeting, pacing, and forecasting of the Paid Social channel.
• Analyze campaign performance, derive insights from raw data, and create actionable strategies to improve return on ad spend (ROAS) and customer acquisition.
• Act as the internal subject matter expert on Paid Social — educating stakeholders and peers on best practices, emerging trends, and opportunities for innovation.
• Support and translate marketing ideas into actionable and successful Paid Social campaigns.
• Collaborate closely with Creative, Product Marketing, and broader Digital Media teams to inform social-first content and ensure cohesive messaging.
• Execute robust A/B testing and creative experiments to improve performance and engagement.
• Identify new channel growth opportunities.
• Continuously research, evaluate, and test emerging tools, platform updates, and technologies to maintain a competitive edge in Paid Social.
• Monitor competitors' social advertising strategies and share learnings with the broader team.
• Maintain reporting dashboards and communicate performance insights and campaign progress to key stakeholders.

Requirements

• Deep understanding of online advertising and digital media, specifically Paid Social platforms and ad products.
• Understanding of digital media as it pertains to the retail/ecommerce space.
• Extensive project management skills, specifically in digital marketing.
• Willingness to work in a fast-paced and ever-changing environment.
• Proven detail-oriented skills, with experience analyzing campaign performance results and making data-informed decisions.
• Self-starter with a passion for paid media and staying ahead of social media trends.
• Strong verbal and written communication skills.
• Strong ability to problem solve.
• Bachelor's degree preferred.
• Minimum 4 years of digital marketing/media experience required, with a focus on Paid Social preferred.
• Experience with Google Analytics, Data Studio, and project management software.
• Experience leveraging web analytics tools and optimizing campaigns based on performance.
• Familiarity with A/B testing and multivariate experimentation in Paid Social environments.
• E-commerce/retail experience preferred.
• Sporting goods or golf industry knowledge a plus.

Nice to Have

• Experience with Google Analytics, Data Studio, and project management software.
• Experience leveraging web analytics tools and optimizing campaigns based on performance.
• Familiarity with A/B testing and multivariate experimentation in Paid Social environments.
• E-commerce/retail experience.
• Sporting goods or golf industry knowledge.