Digital Media Strategist

About the Role

Key Responsibilities

• Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan, considering historical information, client goals and objectives
• Own the creation and management of media plans and budgets throughout the presales process
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with sales teams and advertising clients, including creation and distribution of agendas and recaps
• Speak to all digital product capabilities and stay updated on industry trends to apply to planning
• Manage communication with media partners on an account/campaign level, collaborating on media solutions to meet client goals
• Work with client success managers and activation teams on optimization, best practices, and reporting, providing clear insights to clients
• Organize assigned Asana tiles, SharePoint files, media plans, and all communication from clients and markets
• Lead thought leadership initiatives via POVs related to industry trends, vendors, technology, and competition

Requirements

• Bachelor's degree or equivalent work experience
• Minimum of 2-3 years of experience in digital advertising and media planning
• Experience in digital media planning, including strong media math skills and Excel proficiency
• Knowledge of programmatic, social, and SEM advertising and the media landscape
• Ability to multi-task in a fast-paced environment and meet deadlines
• Extreme attention to detail, organizational skills, and a strong sense of urgency
• Fluency in DSPs, Google Ads, and social media platforms including Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter, and Pinterest
• Ability to use each channel to maximize client returns
• Experience in lead generation/CPA and reporting on ROAS is a plus
• Strong client service skills
• Ability to analyze and present data effectively
• Persuasive oral and written communication skills
• Strong interpersonal skills and ability to work independently and in a team
• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)

Nice to Have

• Experience in lead generation/CPA and reporting on ROAS

Qualifications

• Bachelor's degree or equivalent work experience
• Minimum of 2-3 years of experience in digital advertising and media planning

Benefits & Perks

• Salary range of $55,000 - $64,000 plus bonus
• Medical, Dental, Vision insurance
• 401K match
• Paid Parental Leave
• Vacation
• Hybrid work model with four days in office and one remote per week