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Digital Merchandising & Marketing Analyst

Chevrolet

Rockford, IL
Full Time
Entry Level
40k-60k
13 days ago

Job Description

About the Role

Lou Bachrodt Auto Mall is looking for a data-driven Digital Merchandising & Marketing Analyst to help manage their online vehicle inventory and digital ad performance. The role blends analytics, strategy, and digital marketing to drive sales results. Lou Bachrodt Auto Group is a family-owned business since 1953, representing top brands like Chevrolet, GMC, Jeep, and BMW, with a mission to deliver best-in-class experiences to customers and employees.

Key Responsibilities

  • Analyze marketing and inventory reports to uncover trends and recommend adjustments
  • Optimize online listings with strategic updates to pricing, photos, and descriptions
  • Manage inventory visibility on platforms like Dealer.com, Cars.com, AutoTrader, and more
  • Monitor lead activity and update listings to boost engagement and conversions
  • Track KPIs and performance metrics; create reports for managers
  • Collaborate with sales and marketing teams to align digital strategy with business goals

Requirements

  • Bachelor's degree in Finance, Business, Marketing, or a related field
  • Strong Excel/Google Sheets skills (formulas, pivot tables, etc.)
  • Ability to interpret data and translate it into actionable insights
  • Familiarity with Google Analytics, CRM tools, or marketing platforms (preferred)
  • Detail-oriented with excellent time management
  • Strong communication and problem-solving skills

Nice to Have

  • Familiarity with Google Analytics, CRM tools, or marketing platforms

Qualifications

  • Entry-level position suitable for recent college graduates
  • Degrees in Finance, Marketing, Business Analytics, or Economics preferred

Benefits & Perks

  • Paid training, mentorship, and a clear path for advancement
  • Competitive pay (based on experience) + performance bonuses
  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Vacation & Holidays
  • Paid Maternity & Paternity Leave
  • Employee Vehicle & Service Discounts
  • Short- and Long-Term Disability, Life Insurance

Working at Chevrolet

Lou Bachrodt Auto Group is a family-owned company committed to delivering exceptional experiences to customers and employees. They support community partners like The Salvation Army, Boys & Girls Club, Gigi's Playhouse, and others, emphasizing community involvement and a supportive work environment.

Apply Now

Job Details

Posted AtJul 29, 2025
Job CategoryDigital Marketing
Salary40k-60k
Job TypeFull Time
Work ModeOnsite
ExperienceEntry Level

Job Skills

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About Chevrolet

Website

chevrolet.com

Location

Rockford, IL

Industry

New Car Dealers

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