Digital Platform Manager

About the Role

Key Responsibilities

• Drive and manage the delivery of global digital experience initiatives, including web projects, re-platforming programs, and site optimizations, ensuring alignment with strategic goals, timelines, and stakeholder expectations.
• Collaborate with cross-functional teams to shape and execute a comprehensive digital roadmap encompassing content, UX/UI, platform features, CRM, and analytics, while leveraging data-driven insights to optimize customer journeys and enhance user experiences.
• Partner with Marketing leadership to drive the digital experience, aligning with business goals and customer needs.
• Maintain a comprehensive digital product roadmap that prioritizes improving user experience in a measurable way.
• Project manage digital experience initiatives, collaborating with UX/UI, Web Management, Digital Product, and CRM teams to scope, prioritize, and deliver impactful projects while ensuring alignment with stakeholder needs.
• Set measurable objectives and key results for digital initiatives in partnership with digital marketing leadership.
• Ensure product releases meet business objectives, quality standards, and user needs.
• Oversee the end-to-end delivery of digital products, from ideation to launch and continuous optimization.
• Define product requirements, user stories, and acceptance criteria to guide delivery teams.
• Ensure digital products evolve based on customer insights, business feedback, and market trends.
• Advocate for a customer-first approach, ensuring products meet accessibility, usability, and personalization standards.
• Establish and manage program governance processes, including capturing key sign-offs, maintaining decision logs, and creating RACIs for project clarity.
• Maintain project tools to provide clear and regular updates on project timelines, milestones, and risks.
• Produce project status reports, communicating progress, risks, and mitigation plans to stakeholders.
• Build and maintain strong relationships with stakeholders, ensuring clear communication, timely feedback, and accountability for project outcomes.
• Identify and assess emerging digital trends, technologies, and innovations to enhance business capabilities.

Requirements

• 5-7 years' experience in project or program delivery within a digital or marketing environment.
• Experience in stakeholder management, influencing, and 3+ years' experience developing and implementing change management and communications programs.
• Hands-on experience in marketing, marketing analytics, or marketing operations.
• Experience with various CMS systems, project planning tools, and analytics suites.
• Experienced in managing multiple active projects and balancing with business priorities.
• Flexible, with the ability to wear multiple hats and thrive in an environment that always has new challenges.
• Demonstrable ability to work across multiple teams and stakeholders while maintaining focus.

Nice to Have

• Agile Practitioner (APMP).
• Diploma or higher in Business or Marketing.
• Experience in complex and/or matrix organizations, environment with change and/or transformation, as well as establishing teams.

Qualifications

• Educational background in Business or Marketing (preferred).

Benefits & Perks

• Competitive salary range of $109,900 - $160,800 annually, with actual pay depending on qualifications and location.
• Eligible for an annual discretionary bonus.
• Comprehensive benefits including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account with company contribution, well-being programs, product purchase discounts, and more.