Digital Product Marketing Associate

About the Role

Key Responsibilities

• Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.
• Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.
• Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).
• Coordinate execution across email, paid media, social, and events.
• Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news for a B2B audience.
• Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.
• Analyze social media performance and provide insights for continuous improvement.
• Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.
• Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.
• Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.
• Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices.
• Collaborate with content creators to ensure website content aligns with marketing objectives and brand guidelines.
• Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers.
• Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.
• Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate wellbeing.
• Coordinate logistics, marketing materials, and pre/post-event communications.
• Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).
• 2-4 years of relevant marketing experience, with a focus on demand generation, growth marketing, and event strategy in the digital health or employer benefits space.
• Proven experience managing social media channels, with an understanding of B2B social strategies.
• Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).
• Basic understanding of website content management systems (e.g., WordPress, Webflow).
• Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager) is a plus.
• Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinker, always open to trying innovative and unique marketing strategies.
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.

Nice to Have

• Direct experience in the wellbeing, HR, or benefits industry.
• Familiarity with marketing automation platforms.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO principles specific to B2B SaaS.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).
• 2-4 years of relevant marketing experience in digital health or employer benefits space.

Benefits & Perks

• Generous benefits package
• Bonus potential
• Opportunities for professional growth
• Work in a mission-driven, inclusive environment