Digital Program Account Manager

Unfi

Providence, RI

Full Time

Mid Level

71k-132k

5 days ago

Job Description

About the Role

The Digital Program Account Manager is a key driver of UNFI's digital transformation, leading the execution of high-impact advertising strategies across in-store digital signage and the retail media network. This role is central to orchestrating seamless collaboration between external technology partners, content providers, customers, and internal teams to ensure the timely, accurate, and effective deployment of digital media content in concert with retail execution. It involves shaping the future of digital and retail media innovation at the point of purchase, contributing to the development and rollout of next-generation solutions that enhance customer engagement and drive measurable growth. The role requires a self-starter, detail-oriented leader with a passion for digital media, a strong grasp of retail dynamics, and the ability to translate strategy into execution with precision and agility.

Key Responsibilities

Own the end-to-end execution of digital advertising programs, ensuring strategic alignment and operational excellence.
Serve as the central point of coordination between hardware/software vendors, content creators, and internal teams to deliver cohesive and impactful digital experiences.
Support the ideation, planning, and execution of emerging digital and retail media initiatives that position UNFI at the forefront of industry trends.
Ensure all digital content deployments meet quality standards, timelines, and performance metrics, driving continuous improvement and stakeholder satisfaction.
Serve as the strategic point of contact for external hardware and software vendors, overseeing the intake, management, and deployment of advertising content across in-store digital signage and the retail media network.
Own the end-to-end process of content validation, approval, and scheduling, ensuring all digital assets meet quality standards and are deployed according to timelines.
Collaborate directly with retail customers to tailor content to store-specific needs, product placements, and promotional strategies.
Contribute to the development and expansion of retail media network capabilities, identifying opportunities to scale digital programs and integrate emerging technologies.
Provide clear, consistent, and proactive communication across internal teams, retailer partners, and external stakeholders.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
3+ years' experience in digital advertising, retail marketing, or media operations.
Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, Adobe and PowerPoint).
Strong organizational and project management skills.
Familiarity with digital signage platforms and content management systems.
Excellent communication and stakeholder management abilities.
Comfortable working in a fast-paced, cross-functional environment.
Good judgment is required for this position as there may be times when direct supervision may not be immediately available.

Nice to Have

Experience working with digital signage platforms and content management systems.
Experience in retail marketing or media operations.
Knowledge of emerging digital and retail media technologies.

Qualifications

Educational background with a Bachelor's degree in Marketing, Communications, or related field.

Benefits & Perks

Remote work flexibility; associates may work from their primary residence or the office as needed.
Potential to work from UNFI locations for business reasons or as directed by management.

Working at Unfi

UNFI is committed to creating an inclusive and respectful environment for all employees. They value diversity and provide accommodations upon request for candidates participating in the job selection process. The company emphasizes equal opportunity employment and fostering a collaborative, innovative workplace.

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