Digital Sales Analyst

About the Role

Key Responsibilities

• Communicate and provide recommendations on emerging POS trends, potential in stock issues, risks to achieving results, and performance against established KPIs for Amazon.
• Review replenishment order trends and weekly fill rates and determine if they match the rate of sale.
• Work with sales and supply chain to identify item availability issues and report on risks to forecast achievement due to constraints including fill rates and inventory availability.
• Own accurate POS reporting and compare to Amazon's POS forecast.
• Maintain MGA item level forecast ladders.
• Analyze MGA POS projections versus Amazon's actual POS and publish weekly POS recaps with recommendations.
• Evaluate business results including catalog, traffic, and advertising data, and analyze the effectiveness of digital sales campaigns.
• Develop ad hoc reports to support forecast reviews, operations, and executive needs.
• Create reporting processes to improve visibility around new product performance, risks, and opportunities.
• Identify deltas to sales goals through analysis and partner with sales and demand teams to impact trends.
• Monitor Amazon vendor portal regularly, compare orders to forecasts, and ensure POS forecasts align with trends.
• Work closely with sales and demand planning to provide data-driven insights for decision-making.
• Provide recommendations for optimizing digital sales strategies, including pricing, promotions, product placement, and SEO.
• Partner with the sales team to support the delivery of the annual sales plan.
• Develop relationships with Amazon Replenishment Team and communicate weekly.
• Participate in weekly paid search meetings to optimize campaigns and evaluate their impact.
• Collaborate with media, sales, brand, and creative teams to optimize brand stores and digital marketing efforts.
• Stay updated on industry trends and best practices in digital sales and inform teams of opportunities and changes.

Requirements

• 3+ years of experience in sales analysis, specifically in the ecommerce space.
• Bachelor's degree in business administration, analytics, or a similar field.
• Advanced knowledge of Excel, Amazon Vendor Central, Amazon Advertising, and other data platforms.
• Experience working across digital sales channels, including e-commerce, SEO strategies, and online advertising.
• Ability to analyze complex data and translate it into concise business cases and opportunities.
• Knowledge of Amazon business systems and procedures.
• Experience developing sales reporting and dashboards.
• Analytical ability to translate complex data into concise business reports.
• Ability to assist in forecasting processes using historical POS trends.
• Self-motivated with the ability to maintain high service levels across cross-functional teams.
• Organized, detail-oriented, and capable of managing multiple priorities.

Nice to Have

• Experience with digital marketing campaign analysis.
• Familiarity with industry trends in digital sales and e-commerce.

Benefits & Perks

• Salary range of $110,000 to $140,000 per year.