DIGITAL SALES ANALYST - WOIO/WUAB
Graymedia
Job Description
About the Role
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. WOIO/WUAB: WOIO TV CBS 19, the CW 43, WOHZ-The Rock, and WTCL Telemundo Cleveland are the affiliates serving Cleveland and Northeast Ohio. They produce over 70 hours of news weekly and operate as a full-service advertising agency, Gray Digital Media, working with thousands of clients across over 150 industries to implement industry-specific digital marketing strategies.
Key Responsibilities
- Support the sales team during all aspects of a digital advertising/marketing campaign, including developing effective proposals, campaign optimization, and post-campaign reporting.
- Collaborate with local management to implement digital priorities and expectations.
- Interpret data and adjust digital strategy based on analytics.
- Act as an effective consultant on digital tactics, benefits, and trends.
- Maintain high levels of communication internally with the digital team, with Gray Digital Media teams, and externally with clients.
- Manage advertising specs and guidelines with advertisers as the company's offerings evolve.
Requirements
- Self-starter with a goal-oriented mindset and attention to detail.
- Bachelor's degree and 3+ years of digital sales marketing/advertising experience.
- Experience developing and managing effective digital marketing strategies.
- Proficient with Microsoft Excel, Word, and PowerPoint.
- Understanding of G4 analytics, SEM, CTV, streaming video, programmatic display, TikTok, and Snapchat.
- Excellent troubleshooting and problem resolution skills.
- Superb written and verbal communication skills.
- Google Ad Certifications a plus.
Nice to Have
- Experience with Google Ad Certifications.
Qualifications
- Bachelor's degree.
- 3+ years of digital sales marketing/advertising experience.
Benefits & Perks
- Not explicitly specified in the description.
Working at Graymedia
Gray Media provides equal employment opportunities (EEO) to all employees and applicants, and complies with applicable nondiscrimination laws. The company prohibits workplace harassment based on race, color, religion, sex, national origin, age, disability, or veteran status. Gray Media emphasizes a drug-free workplace and values diversity and inclusion in its employment practices.
Job Details
Job Skills
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About Graymedia
Website
graymedia.com.au
Location
Cleveland, OH
Industry
Public Relations Agencies
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