DIGITAL SALES SPECIALIST - WTOC

Gray TV

Savannah, GA

Full Time

Senior

17 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, Gray Digital Media offering digital marketing strategies, and various video and studio production properties. WTOC, located in Savannah, GA, has been the market leader for 71 years, providing award-winning coverage and community service in its 20-county area. The role involves collaborating with sales staff to present digital solutions to advertising clients and managing campaign execution.

Key Responsibilities

Act as a secondary client contact, understanding client goals and optimizing success through research and analysis.
Offer innovative digital solutions including Paid Search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more.
Provide updated information on latest digital offerings, prepare and deliver client success reports, and help train staff on new product offerings.
Create digital client reports and recommend strategies to enhance performance and increase revenue.

Requirements

In-depth knowledge of how broadcast and digital products synergize for client success.
Strong organizational and leadership skills in a fast-paced environment.
Previous multimedia sales management experience is highly desirable.
Proven ability to train and develop team members.

Nice to Have

Experience in multimedia sales management.
Ability to train and develop team members.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not explicitly specified in the description.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes a drug-free workplace, encourages vaccination against COVID-19, and prohibits workplace harassment based on race, gender, sexual orientation, gender identity, age, disability, or veteran status.

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