Digital Strategic Account Manager

About the Role

Key Responsibilities

• Meet or exceed individual revenue targets and develop a strategy to support achievement of goals
• Prospect, qualify, develop, close, and grow new digital advertising business
• Identify and prospect new clients while maintaining a healthy pipeline of potential leads
• Make in-person sales calls and phone calls to reach key decision makers
• Conduct in-depth needs analysis to understand each client’s unique advertising goals
• Develop and present customized digital advertising solutions, confidently pitch and close new business independently and with a sales manager
• Provide regular follow-up reporting to clients using detailed analytics
• Assist sales team with proposal development, client service, and analytics for key accounts
• Develop a file of success stories and case studies to share with the sales team
• Share knowledge of digital media products and trends during sales training meetings
• Assist sales management team with special projects related to digital sales
• Expertise selling CTV and targeted video advertising is required; experience with display, SEM, SEO, and social media is a plus
• Apply strong knowledge of digital media targeting capabilities and analytics
• Build effective relationships and demonstrate excellent customer service, communication, and negotiation skills
• Maintain a professional appearance and reliable transportation

Requirements

• Strong track record of meeting or exceeding sales targets
• Excellent presentation skills with the ability to write, design, and deliver compelling information
• Strong time management skills and ability to meet deadlines
• Effective relationship building, customer service, communication, and negotiation skills
• Ability to recover quickly from adversity and rejection
• Ability to excel in a fast-paced, revenue-driven sales environment
• Ability to build rapport and relate well to all kinds of people
• Strong computer skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Professional appearance
• Reliable transportation, valid driver’s license, and a satisfactory driving record
• Bachelor’s degree in marketing, advertising, mass communications, or a related field, or equivalent experience
• Minimum of 2 years of experience selling CTV and digital video advertising or 5 years in a digital marketing strategic role with B2B sales experience

Nice to Have

• Experience with other digital advertising products such as display, SEM, SEO, and social media

Qualifications

• Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience
• Minimum of 2 years of experience selling CTV and digital video advertising OR a minimum of 5 years in a digital marketing strategic role along with previous B2B sales experience