Digital Strategist

About the Role

Key Responsibilities

• Design and implement comprehensive digital strategies tailored to meet business objectives.
• Manage and optimize paid advertising campaigns, including paid search and display ads, to maximize ROI.
• Oversee the planning and execution of email marketing campaigns to enhance audience engagement.
• Develop and maintain digital best practices to ensure consistency and effectiveness across all platforms.
• Collaborate with internal teams to align digital initiatives with overall marketing goals.
• Analyze performance metrics to assess the success of digital campaigns and recommend improvements.
• Ensure the corporate website remains up-to-date, user-friendly, and aligned with brand standards.
• Identify and implement innovative digital solutions to stay ahead of industry trends.
• Provide strategic guidance on the adoption and integration of digital platforms.

Requirements

• Proven experience in digital marketing, with a focus on strategy development and execution.
• Strong knowledge of paid advertising, including paid search and display campaigns.
• Expertise in managing email marketing campaigns and optimizing their performance.
• Familiarity with maintaining and enhancing corporate websites as part of broader marketing efforts.
• Ability to apply digital best practices to ensure successful outcomes across various platforms.
• Experience working in both corporate and agency environments is preferred.
• Analytical skills to interpret campaign data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Nice to Have

• Experience working in both corporate and agency environments is preferred.

Qualifications

• No specific educational qualifications are explicitly required in the description.

Benefits & Perks

• Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance.
• Hired contract/temporary professionals are also eligible to enroll in the company 401(k) plan.