Digital Strategist (Marketing Senior Analyst)

About the Role

Key Responsibilities

• Collaborate closely with the marketing, creative and channels teams in GO to design innovative digital marketing programs that support marketing pursuit campaigns.
• Contribute to recommendations with research-backed insights, which could include paid media/paid social campaigns, personalization recommendations, testing (A/B testing), advising and optimizing interactive experience assets and user experience.
• Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with data & analytics and capabilities team for data governance and insights.
• Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, social media, paid advertising, etc.
• Assess performance of digital tactics supporting a given campaign, using relevant data to identify opportunities for ongoing optimization.
• Identify areas for continued optimization aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal client experience.
• Manage development and delivery of digital capabilities and self-serve publishing products implemented by the Marketing Capabilities team.
• Stay current with the latest trends and technologies in digital marketing, innovation, and customer/employee experience, and bring new ideas to the table.

Requirements

• Bachelor's degree
• Minimum of 3-5 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.
• Fluent English
• Excellent written and verbal communication skills
• Experience leading teams and supporting the ongoing growth and development of team members
• Ability to work individually on a project or in a team environment
• A self-starter with a can-do, team-first work ethic
• Ability to troubleshoot and problem-solve
• Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same
• Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones
• Sensitivity to the cultural variances across different countries
• Ability to prioritize and switch gears quickly between multiple projects
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Nice to Have

• Experience supporting the ongoing growth and development of team members
• Experience working in a multicultural environment

Benefits & Perks

• Health and Life Insurance
• Accenture days, 3 additional vacation days
• On site doctor
• Birthday leave
• Internet reimbursement