Digital Strategy and Marketing Manager

About the Role

Key Responsibilities

• Conceptualize and build effective paid search engine marketing campaigns through Google Ads, paid social platforms, and other SEM tools with graphics and ad copy.
• Target selected audiences through paid campaigns using available tools on social media and other digital sites.
• Design and maintain brand elements for marketing pieces, internal documents, web, social media, emails, online ads, and landing pages.
• Implement digital strategies through established interdepartmental and external partnerships to meet enrollment objectives.
• Stay up-to-date with the latest technology and best practices in digital marketing.
• Monitor competition for insight and new options.
• Write and manage the creation of promotional messaging, graphics, print, video, and other content elements to support marketing and enrollment strategies.
• Update content, graphics, and multimedia on university websites, landing pages, mobile, video, and partner sites to grow user interaction and application conversions.
• Develop web functionality and content strategies with an enrollment focus and excellent user experience (UX) practices.
• Enhance search engine optimization through site content development, page setup, link strategies, and other SEO tactics.
• Implement tools and features to drive interaction on all devices.
• Manage and improve content for admissions and academic programs utilizing SEO and Google Analytics.
• Monitor and implement SEO improvements through web tools such as BrightEdge and/or Site Improve.
• Collaborate with university departments and outside vendors to execute digital marketing strategies and meet overall enrollment management goals.
• Work with senior management to develop and guide strategic marketing enrollment plans.
• Manage the digital marketing budget and review, analyze, and report on KPIs for marketing, social, and advertising efforts.
• Participate in social media strategy to enhance university visibility and drive traffic, including posting and responding with interactive content.
• Perform other duties as assigned.

Requirements

• Demonstrated creative skills portfolio with writing and design samples.
• Excellent working knowledge of graphic programs: Adobe Creative Suite (Photoshop, Illustrator, InDesign or similar).
• Expert skills in writing and editing promotional copy with adherence to style guides and SEO practices.
• Strong proficiency in content management systems (CMS).
• Functional expertise with HTML and CSS.
• Proven skills in data collection, evaluation, and reporting of web applications using Excel.
• Ability to manage multiple tasks, priorities, and meet tight deadlines in a fast-paced environment.
• Strong collaboration skills and ability to oversee team members or direct reports.
• Critical thinking skills with the ability to interpret guidelines, policies, and procedures.
• Excellent oral and written communication skills.
• Proficiency in Microsoft Office, especially Outlook, Word, and complex Excel functions.
• Ability to work effectively with individuals from diverse communities and cultures.
• Bachelor's Degree from an accredited institution.
• At least three (3) years of marketing experience, including two (2) years of digital marketing experience.
• Two (2) years of experience posting interactive social media content across multiple platforms.

Nice to Have

• Bachelor's Degree in Communications, Digital Marketing, Business, Marketing, Graphics or related field.
• Two or more years of hands-on experience with SEO and Google Analytics.

Qualifications

• Bachelor's Degree from an accredited institution or an Associate Degree/60 college hours plus two (2) years of relevant experience.
• Three (3) or more years of marketing experience, including digital marketing and social media content posting.

Benefits & Perks

• UIW offers an outstanding benefits package including medical, dental, and vision insurance.
• Flexible spending accounts, paid holidays, vacation, and sick leave.
• Tuition benefits including UIW tuition waivers, exchange programs, and discounts.
• Retirement plans with a 7% employer match and a retirement health solution.
• Employer-paid Life/AD&D, long-term disability, pet insurance, Employee Assistance Program (EAP), wellness programs, and employee discounts.
• Eligibility for Public Service Loan Forgiveness (PSLF).