Digital Web Analytics/Tagging Specialist / Tagging Strategist

About the Role

Key Responsibilities

• Implement and manage tagging solutions using platforms like Tealium, GTM, and Ensighten.
• Read and interpret JavaScript for tag implementation and validation.
• Collaborate with marketing agencies and tagging teams to ensure accurate data flow.
• Validate and monitor tag activity for proper measurement and attribution.
• Maintain and update media tag documentation and tracking tools.
• Support tag governance across digital properties and coordinate with compliance and risk teams.
• Utilize debugger tools (Chrome console, Charles, etc.) for tag testing.
• Work with Adobe Analytics & Workspace for reporting and analysis.
• Understand marketing channels and tactics for effective tagging strategies.

Requirements

• Proficiency in digital media tagging, analytics implementation, and multi-touch attribution.
• Experience with platforms like Tealium, GTM, and Ensighten.
• Ability to read and interpret JavaScript for tag implementation.
• Experience with Adobe Analytics & Workspace for reporting and analysis.
• Strong organizational skills and attention to detail.
• Excellent verbal and written communication skills.
• Proficiency in MS Office Suite, especially Excel and PowerPoint.
• Experience with Microsoft Teams, Jira, and Confluence.
• Familiarity with Google Campaign Manager, DV360, SA360, and ObservePoint audits.
• Bachelor's Degree (BA or BS).
• Project management mindset and ability to work independently.
• Inquisitive and proactive in identifying efficiencies and improvements.

Nice to Have

• Experience with ObservePoint audits.
• Knowledge of marketing channels and tactics for tagging strategies.

Qualifications

• Bachelor's Degree (BA or BS).

Benefits & Perks

• Medical, dental, vision, and life insurance.
• Short-term disability and voluntary benefits.
• EAP program and commuter benefits.
• 401K plan.
• Paid leave including Sick Leave and Holiday pay where applicable.