Dir, Digital Marketing

About the Role

Key Responsibilities

• Develop, implement, and manage strategic digital marketing plans including SEO/SEM, social media advertising, email marketing, retargeting, and content marketing to drive leasing performance and brand visibility.
• Oversee digital marketing budgets, ensuring effective allocation of resources and continuous monitoring of ROI.
• Coach and mentor regional and onsite teams to effectively engage in digital marketing practices and PropTech solutions, ensuring consistency and excellence in execution.
• Manage relationships with digital agencies, ILS vendors, and external partners, ensuring all marketing initiatives adhere to brand standards and organizational objectives.
• Utilize advanced analytics tools such as Google Analytics, Power BI, and Tableau to monitor campaign effectiveness, analyze market conditions, and inform strategic recommendations.
• Conduct regular competitive analyses and market research to identify trends, opportunities, and best practices, continuously enhancing digital marketing effectiveness.
• Lead website management efforts to optimize user experience, SEO performance, brand consistency, and integration of emerging digital technologies.
• Act as the primary digital marketing point of contact for new business opportunities, actively participating in business development and client pitches.
• Facilitate digital marketing meetings, providing updates, training, and guidance on strategic initiatives, new marketing channels, and PropTech implementations.
• Oversee the implementation and ongoing training of property technology solutions, ensuring alignment with organizational goals and smooth adoption by property teams.

Requirements

• Minimum 5 years of progressive experience in digital marketing, with at least 2 years specifically in multifamily housing marketing.
• Demonstrated success in managing complex, multi-channel digital marketing campaigns.
• Proven ability to analyze data and apply insights strategically to improve marketing performance and drive occupancy.
• Experience with implementation, training, and adoption of property technology (PropTech) solutions.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced knowledge of digital marketing practices including SEO, SEM, paid social, email marketing, retargeting, and content marketing.
• Expertise in analytics tools such as Google Analytics, Power BI, and Tableau.
• Exceptional project management skills, capable of managing multiple campaigns and projects simultaneously.
• Strong leadership, coaching, and mentoring skills, able to effectively develop and support teams.
• Excellent communication and interpersonal skills, capable of engaging and influencing stakeholders at all organizational levels.
• Proficiency in implementing and training teams on property technology (PropTech) solutions.

Nice to Have

• Familiarity with multifamily-specific platforms such as Yardi RentCafé, RealPage, Entrata.
• Experience with marketing automation tools such as HubSpot, Salesforce Marketing Cloud, Marketo.
• Strategic thinker with a proven ability to proactively identify and adapt to digital marketing innovations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Competitive wage and comprehensive benefit package including Medical, Dental, Vision, prescription, etc.
• Generous paid time off and a 401(k) plan with a company match.
• Michaels Employee Scholarship Program for employees' children.
• Opportunities for professional development and growth.
• A team-oriented environment where all are welcome and valued.
• The chance to make a difference in residents' lives and the communities we serve.