Dir., Digital Marketing

About the Role

Key Responsibilities

• Partners with Marketing Directors, and product marketing, to own the digital marketing strategy across all channels including paid search, display, social, SEO, email, and website, ensuring a cohesive customer journey that drives awareness and conversions across HCP and DTC audiences.
• Leads strategic media planning and channel mix optimization by evaluating customer insights, market trends, audience segmentation, and business goals.
• Designs audience strategies using 1st- and 3rd-party data to improve targeting, personalization, and media efficiency across programmatic, search, and social platforms.
• Plans strategies to drive prospective customers through the marketing funnel to create demand and lead generation.
• Provides subject matter expertise around digital ecosystem design, including best practices around paid media, social media, email marketing, SEO/SEM, and website conversion.
• Stays up to date on the evolving digital marketing landscape, including data/privacy regulations, technology advancements, and AdTech platform changes.
• Defines and prioritizes campaign creative asset development for ongoing paid media content refreshers and optimizations with a cross-functional marketing team (designer, copywriter, etc.) to be in alignment with brand goals, performance metrics, and priorities.
• Fosters strong agency relationships, defining scope of work, KPIs, and deliverables to ensure accountability and alignment with business priorities.
• Measures and reports on digital marketing KPIs, leading regular performance reviews to surface insights, drive campaign optimizations, and refine strategy.
• Champions a test-and-learn mindset, managing A/B testing frameworks and data-driven decision-making across all campaigns.
• Ensures compliance with company and healthcare industry advertising and marketing policies, including Privacy/HIPAA, and other legal and regulatory requirements.

Requirements

• 10+ years of related experience in digital or media marketing, and product marketing or omnichannel marketing.
• 2-3+ years of experience in a leadership role with visibility to senior management.
• Expertise in digital performance marketing, media planning, and campaign strategy.
• Deep understanding of digital marketing tactics, including paid media, social media, SEO/SEM, and the technology platforms that enable them.
• Strong written and verbal communication skills, including proven ability to communicate new ideas to a variety of stakeholders.
• Visual storytelling skills to visualize campaign strategies and performance metrics using charts, diagrams, and data modeling.
• Robust analytical skills to evaluate digital marketing performance and identify the key insights that will yield actionable improvements.
• Experience in healthcare or regulated industries strongly preferred, including marketing to both HCP and DTC audiences.

Nice to Have

• Experience educating and interacting with patients, physicians, and other clinical customers.

Qualifications

• BS/BA degree in business, health sciences, or related field or equivalent combination of education and applicable job experience.

Benefits & Perks

• Competitive compensation package including bonus and a robust benefits package.
• Health care benefits such as medical, dental, vision available from day one.
• Health savings accounts and flexible saving accounts.
• 11 paid holidays per year, unlimited PTO.
• Access to a 401k plan with company match and an Employee Stock Purchase plan.